General Motors is hoping that the Chevrolet Volt will be able to increase sales in coastal markets where Chevy and other GM brands have yet to penetrate in the past, according to GM North American President Mark Reuss. He told reporters at the 2011 Detroit Auto Show that GM has to “do things differently” in markets where it isn’t strong.
Reuss mentioned California, New York and “green cities” such as Austin, Texas, as few of the markets that are in line to receive the 10,000 Volts Chevy that will be produced this year.
He also cited California and New York as two markets where GM wants to recover market share it ceded amid dealership closures and sales losses resulting from its 2009 bankruptcy.
Reuss said that the company lost a lot of its footprint and it now realizes that GM may grow in these markets without offering “crazy” incentives.
Instead, GM will be marketing in the places that it has been neglecting. The plan includes making marketing and advertising campaigns suitable to specific regions.
Reuss said that marketing campaigns for the compact Cruze, which was launched in September, and the Sonic subcompact that will replace the Aveo this year, will be different on the West Coast than in other areas. [via autonews - sub. required]