Instead of going to the local dealership for a test drive, General Motors Co. is finding ways to make it possible for visitors at the local auto show to immediately evaluate a new model right at the show.
GM believes that its lineup is full of greatly improved products and to make more people see that, the carmaker wants to get as many people behind the wheel as possible.
According to a Detroit News report, GM is in talks with officials from COBO and the city of Detroit to arrange for a driving route that consumers can use to test the vehicles on-site. Products that will likely be featured are the 2010 Buick LaCrosse, Chevy Equinox, GMC Terrain and Cadillac SRX.
The test drive area at COBO is said to be part of GM's revamped 85,000 sq ft exhibit space. The area now allows for more interactive displays and numerous spots to display new technology like direct injection and the Voltec system.
Because there won't be displays for Pontiac, Saab and Saturn in 2010, it became necessary for GM to make several major changes.
It's probable that GM got its inspiration from the more than 1,400 customer test drives of Cadillacs that took place at the New England Auto Show earlier this year.
GM also has plans to set up drives at other major shows, including Chicago in February. However, GM will probably focus its efforts more in major metropolitan areas on the east and west coasts, where GM product consideration is weakest.
Since millions attend these events every year, GM is taking advantage of a terrific opportunity to get people excited about their new products.