GM’s dealers frustrated by low supplies of the Chevrolet Equinox and GMC Terrain

Article by Christian Andrei, on August 27, 2010

General Motors Co.'s dealers, frustrated by low supplies of the Chevrolet Equinox and GMC Terrain, probably will have to wait until midyear for a typical 60-day supply of the crossovers, GM sales chief Susan Docherty said last week.

On Jan. 1, GM had a 13-day supply of the Equinox and an 18-day supply of the Terrain. The 2010 Equinox was redesigned last June and the 2010 Terrain was launched in August.

In early September, Docherty said that she had believed, along with her team, that the industry will have a comeback at the back half of the year, she disclosed in an interview at the Detroit Auto Show. 

That was why GM started a third shift at the Equinox and Terrain plant in Ingersoll, Ontario, last October. Apparently, they misjudged the demand.

GM is considering other options, including Saturday production, said Jim Campbell, Chevrolet general manager. GM also has plans to open another body shop in the plant by the middle of this year. Doing so will add 40,000 units of production annually.

Mark Reuss, GM's president of North America, said that long term, the company may reopen plants, stating that he wants the assets to be utilized and that the problem lies with assets that aren't being used. [via autonews]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

America does love the Toyota Camry. This has been an established fact for the past several years and for 2016, the trend might still continue. It has been a big...
by - December 3, 2016
In addition to the new 2017 Forte Sedan, the Forte5 also made an appearance at the 2016 North American International Auto Show in Detroit. Both the Forte and Forte5 have...
by - January 18, 2016
The new and refreshed version of the bestselling Kia Forte sedan will finally be rolling out to dealerships this fall. Before that, however, journalists and enthusiasts were given a peek...
by - January 18, 2016
The Jeep brand, created in 1941, will be celebrating its diamond anniversary in 2016. This means 75 years of being the leader in the 4x4 segment, an amazing military history,...
by - January 18, 2016
Hyundai Motor Company revealed at the 2016 Detroit Auto Show the G90 -- its latest model for the Genesis brand. This luxury sedan is envisioned to be Hyundai’s flagship for...
by - January 18, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries