Group 1 CEO chides BMW and Mercedes-Benz on sales emphasis

Article by Anita Panait, on January 13, 2012

BMW AG and Mercedes-Benz have been putting more emphasis on sales leadership instead of brand value, according to Earl Hesterberg, CEO of Group 1 Automotive Inc. “The conclusion of every month brings more comments and boasts regarding which brand is selling the most,” Hesterberg said during the Automotive News World Congress conference in Detroit.

Hesterberg added that quantity seems to be surpassing quality and brand value in terms of emphasis.  He also described the rhetoric of BMW and Mercedes as “concerning.” Mercedes announced January 9 that it did not disclose its final 2011 U.S. sales results because BMW might revise its figures to become the best-selling luxury brand. 

BMW, the newly crowned premium car top seller in the U.S., denied the accusation and made a mention of Mercedes’ incentive spending.

BMW, Mercedes and Audi are competing for the title of the world’s number one luxury carmaker, Hesterberg disclosed, adding that the companies are counting on the Chinese market this 2012. The Group 1 CEO, however, expressed concern if the Chinese market dries up.  “We’ve seen it in Europe already where certain countries have dried up, and too many vehicles are getting pushed into market,” he said.

The compact sports sedan segment all began with the BMW 3-Series Sedan. Throughout this car’s history, it has become synonymous with the marque’s alluring design and dynamic sportive performance. Now in its sixth generation, its dynamically refined lines emphasise the mid-size’s sportiness and underline its status as an internationally top-selling premium car. Though it is now larger than its preceding model, the new BMW 3-Series still carries an ideal blend of elegance and dynamism. Just like its predecessors, the new sedan’s energetic proportions are composed of a sweeping hood, short front overhang, long wheelbase and the characteristic BMW set-back cabin.

Sophisticated precisely contoured and multi-faceted front end

New 3-Series has a wedge silhouette and a track wider by 37 and 47 mm at the front and rear, respectively. This brings to the fore the car’s sporty appeal, which is also highlighted by its expressively multi-faceted front end when viewed face-on. The vertically-oriented, slightly forward-slanted BMW kidney grille is wider and calls attention to the car’s stance.

The eye-catching twin headlamps have LED accent lights above, like eyebrows, which intensify the classic BMW focused appearance. Corona rings are also present with the optional xenon headlamps. These headlamps now reach the kidney grille frame so that they appear stylishly merged and further highlight the sedan's wide stance. Two larger air intakes now take the place of the central intake seen on the previous BMW 3-Series.

These are set under the headlamps to the front lateral edge, again contributing to the car’s sportiness. The main ducts also have small vertical intakes on their lateral sides. This forms the “Air Curtain” which, by smoothening air flow around the front wheels, improves aerodynamics as well as fuel efficiency especially when driving fast.

The tight but squat kidney grille openings feature striking surrounds that are among the most noticeable front end details. The clear creases of the elaborately contoured hood also finish here. Overall, these elements compose a low-slung facial appearance, making the BMW 3-Series look distinctively dynamic from the front.

Topics: bmw, mercedes-benz, sales

If you liked the article, share on:


Login or Create new account to add a comment!


The 2017 Detroit Auto Show is getting hotter by the minute. Samsung SDI recently announced that it’s going to unleash its new and awesome lithium battery within the next 3...
by - January 18, 2017
Tobias Moers has been the chief executive of Mercedes-AMG – the performance division of German premium carmaker Mercedes-Benz -- since October 2013. With him at the helm, AMG went on...
by - January 16, 2017
Like other car companies, Volvo is also busy preparing for the autonomous future. As a matter of fact, the Swedish manufacturing firm is giving its first customers their firsthand experience...
by - January 15, 2017
Wonder what else is happening in Detroit? Well, since the official pricing for the 2018 Lexus LC has been already announced, more audiences would surely be lining up to see...
by - January 15, 2017
Undoubtedly the most surprising and first biggest entry in this year’s NAIAS is Audi’s full-size coupe SUV concept. The Audi Q8 Concept is the company’s first venture into the segment...
by - January 14, 2017

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!