Honda president Takanobu Ito to pass on 2015 Detroit Auto Show

Article by Christian A., on January 13, 2015

Honda Motor Co. President Takanobu Ito could be laying low this year as his company suffered a number of setbacks in 2014. In fact, he will not be attending the first major auto show of the year in Detroit. In his stead, his right-hand men will be unveiling a new version of the NSX supercar at the 2015 Detroit Auto Show.

Three years ago, he unveiled the concept of NSX sports car at the show. Last year was not so good – at least five deaths involving Honda vehicles were linked to defective Takata airbags and the issuance of recalls of record autos to fix separate flaws in some of its most crucial models.

Those setbacks have softened the interest for the NSX’s eventual comeback and have prompted Honda’s board to reduce Ito’s pay. Dave Sullivan, an analyst at AutoPacific Inc., told Automotive News through phone that Honda has bigger things to worry about than an auto show.

He added that dealing with the recalls is more important than a limited-production supercar. As for Ito’s absence at the show, Honda spokesman Chris Martin, said that the president’s schedule is “quite busy and complex,” which “did not allow him to attend” the event this year.

Ito’s absence, however, is puzzling as North America accounts for over 40 percent of Honda’s sales. In 2914, Honda recalled 5.4 million vehicles in the United States to replace possibly defective Takata airbags.

Aside from Honda, nine other carmakers also issued recalls of vehicles fitted with the airbags. However, Honda’s response to the defects have prompted the United States government to penalized the carmaker with a record $70 million fine – all for its failure to report 1,729 death and injury incidents to the National Highway Traffic Safety Administration over 11 years.

Honda has also recalled the Fit five times since its launch in late 2013. The carmaker has also called back the Vezel crossover three times. Honda had to delay the introduction of new vehicles as it manages the recalls of the Fit and Vezel.

If you liked the article, share on:

Comments

Recommended

As you probably have noticed, the Ram 1500 Rebel is the meaner and more aggressive version of the Ram 1500. But there is a version of the Ram 1500 Rebel...
by - January 24, 2017
Months from now, Volkswagen will commence sales of its new Atlas SUV (2018 model year) in the United States. But as early as now, the German carmaker is making sure...
by - January 19, 2017
The 2017 Detroit Auto Show is getting hotter by the minute. Samsung SDI recently announced that it’s going to unleash its new and awesome lithium battery within the next 3...
by - January 18, 2017
Tobias Moers has been the chief executive of Mercedes-AMG – the performance division of German premium carmaker Mercedes-Benz -- since October 2013. With him at the helm, AMG went on...
by - January 16, 2017
Like other car companies, Volvo is also busy preparing for the autonomous future. As a matter of fact, the Swedish manufacturing firm is giving its first customers their firsthand experience...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries