Hyundai Blue-Will Concept coming to Detroit Auto Show

Article by Christian Andrei, on January 29, 2010

Hyundai's first hybrid - the Blue-Will Concept - will be showcased at the 2010 North American International Auto Show. There is speculation that the model will arrive at the US market as soon as 2012.

However, there's no confirmation on what its release date around the globe would be. The Blue-Will Concept is powered by an all-aluminum gasoline direct injection 1.6l engine, mated onto a Continuously Variable Transmission (CVT) and a 100kw electric motor.

The car also gets power from the panoramic roof's integrated sensitized solar cells. To maximize luggage space, the battery pack is fitted, together with the fuel tank, under the rear seats. Hyundai reveals how fuel-economic the vehicle is.

The concept is capable of going as much as 38 miles (60 km) in electric mode only, while fuel consumption ratings stands at 106 mpg (2.2l/100 km) in plug-in mode and up to 55 (4.2l/100 km) in hybrid mode.

At an event earlier in the year that had revealed the concept car, Yang Woong-chul, president of Hyundai-Kia Motors' research and development division, said the carmaker is not necessarily trying to make money on hybrids.

Recent advancements in technologies are now featured in the interior of HND-4. For instance, their work in information technologies has allowed designers to redefine its interior and to achieve a "digital flow" throughout.

Moreover, in lieu of the conventional gauge cluster is an ultra-thin Transparent Organic Light Emitting Diode (TOLED) display placed on the steering column. This TOLED display could be adjusted for rake and distance and is capable of showing information in high resolution color.

Furthermore, designers were able to give the center stack of the HND-4 a clean and simple appearance by employing high-tech touch-screen control technology to operate the HVAC, infotainment systems and drive (PRNDL) selector.

Amazingly, the display is provided with the Eco-Coach feature, which visually promotes fuel-saving habits through continuous delivery of feedbacks on driving efficiency and fuel consumption. HND-4's infotainment system is provided with Bluetooth-enabled speakers.

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