Hyundai’s 2012 Veloster sporty coupe, Curb Concept are targeted at ‘Generation Y’

Article by Christian Andrei, on January 12, 2011

Hyundai showcases the 2012 Veloster sporty coupe and Curb Concept vehicle at the Detroit Auto Show. These are vehicles that Hyundai hopes will be able to appeal to younger buyers.

In 2010, the Hyundai brand has gained traction, headlines and a 24% sales gain in 2010 with a product lineup that includes upscale products such as the Genesis sedan and a redesigned Sonata. Hyundai has upscale ambitions and has revealed a new slogan, “New Thinking. New Possibilities.”

Hyundai said that the slogan exemplifies Hyundai's internal goal of offering premium-feeling products at a mainstream price. Hyundai CEO John Krafcik said that targeting the growing segment of younger buyers is still an important goal for Hyundai.

When compared to the brand's overall performance, Krafcik said that until 2010, its penetration in Gen Y had been a “little bit below average.”

In 2010, Hyundai was the No. 6 brand with Gen Y and it was also the No. 6 brand overall so he thinks that it has “kind of stabilized.” Nevertheless, Hyundai sees the potential for “a lot more growth” and is hoping that the Veloster will be successful at taking it further.

Dave Zuchowski, Hyundai's executive vice president of sales, said that Hyundai hopes to sell about 40,000 Velosters annually after the car starts selling this summer. [via autonews - sub. required]

If you liked the article, share on:


Login or Create new account to add a comment!


America does love the Toyota Camry. This has been an established fact for the past several years and for 2016, the trend might still continue. It has been a big...
by - December 3, 2016
In addition to the new 2017 Forte Sedan, the Forte5 also made an appearance at the 2016 North American International Auto Show in Detroit. Both the Forte and Forte5 have...
by - January 18, 2016
The new and refreshed version of the bestselling Kia Forte sedan will finally be rolling out to dealerships this fall. Before that, however, journalists and enthusiasts were given a peek...
by - January 18, 2016
The Jeep brand, created in 1941, will be celebrating its diamond anniversary in 2016. This means 75 years of being the leader in the 4x4 segment, an amazing military history,...
by - January 18, 2016
Hyundai Motor Company revealed at the 2016 Detroit Auto Show the G90 -- its latest model for the Genesis brand. This luxury sedan is envisioned to be Hyundai’s flagship for...
by - January 18, 2016

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!