Maserati, Ferrari and Chrysler to share the same stand at the Detroit Auto Show

Article by Christian Andrei, on January 1, 2010

Expect Fiat to have a new arrangement at the upcoming Detroit Auto Show. High-end marques are typically on the luxury row but this year, Ferrari and Maserati will be placed beside brands like Dodge and Jeep.

Last year, Ferrari didn't even attend the Detroit Auto Show due to the bad economy. Since then, Fiat had taken over Chrysler and as such, Fiat will use part of Chrysler's floor space at the show to show off several of its other brands.

Fiat's two most exclusive brands, Ferrari and Maserati, would be placed in between the Dodge and Jeep brands.

While the usual extravagance of Chrysler's display will be cut down, the inclusion of some of the most exotic sports cars in the world will definitely draw a lot of attention.

Aside from Ferrari and Maserati, Fiat will display the 500 and a Lancia Delta hatchback, which will be disguised as a Chrysler. Fiat's 500 will be the first Italian product from the Chrysler-Fiat tie-up to make its way to the US late in the coming year.

So far, the Chrysler-badged Lancia Delta has not been confirmed for production. However, Oliver Francois, head of the Chrysler and Lancia brands, confirmed that Lancia will get a version of the Sebring sedan. And since the two brands have similar target customers, all future products will be developed jointly.

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