New Quattroporte has nothing to envy when compared with German rivals, says Maserati boss

Article by Anita Panait, on December 13, 2012

Maserati will be unveiling its new Quattroporte flagship vehicle on January 14, 2013 at the Detroit Auto Show. During a press launch for the sixth-generation Quattroporte, Maserati chief executive Harald Wester said that the flagship model has "nothing to envy" when put up against German premium rivals like the Mercedes-Benz S class or BMW 7 series.

He remarked that they are now “a true and strong alternative to everything out there." Maserati will roll out the Quattroporte in Europe in February 2013, in Asia in March 2013, and in the United States in May or June 2013.

Maserati completely re-engineered the Quattroporte, the pioneer model of the carmaker for its bid to increase its global sales eightfold by 2015. Maserati lengthened the sixth-generation Quattroporte by around 200mm to 5263mm to better compete with chauffeur-driven, long-wheelbase versions of German carmakers’ flagships, which have been dominant in the Chinese market.

The new Quattroporte is larger, offers more room and boasts of almost 20 percent more luggage space than its predecessor, according to Wester, adding that the premium sedan is also sportier and more environmentally friendly. The top-of-the-range Quattroporte boasts of a maximum speed of 307kph, making it the fastest sedan available today.

Fiat Group is pouring over EUR1.2 billion in its sports car unit to try to spike sales to around 50,000 vehicles a year by 2015. Maserati sold 6,159 sports cars around the world in 2011, and expects to post a similar figure for this year.

Wester remarks that Maserati is confident it can achieve its 2015 sales goal despite the vehicle sales slump in Europe, which is expected to continue in 2013 and beyond. Wester, however, said that he does not expect Europe to account for more than 15 percent of Maserati’s global sales in the years to come.

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