New Lincoln MKZ Concept must impress everyone as it got so many people excited

Article by Christian Andrei, on January 9, 2012

A Lincoln concept that displays the new styling direction for the brand will be unveiled this Tuesday at the Detroit Auto Show. This concept has got so many people excited since it’s supposed to signal the brand’s reinvention, according to Blue Oval insiders. This concept is basically the next-generation MKZ – the most affordably priced sedan from Lincoln.

The new car will be different from the existing car since it won’t be a dressed-up Ford Fusion. This has been what some of Ford’s officials, including Derrick Kuzak, Ford's global product guru, have been saying.

It will be built on Ford’s new global front-drive platform, which is also used on the Fusion, Ford Mondeo as well as several other models. The production version that will be released later this year will feature the greenhouse, sheet metal, luxurious interior, powertrain tweaks and technology. It will also bear different overall dimensions. In the future, some Lincolns’ wheelbase would be different.

The hood and trunk areas would also be different from those of the Fusion, either being longer or shorter. There are some who share the opinion that to be a true luxury competitor, it has to offer a rear-drive platform like what BMW and Mercedes-Benz have done.

But there are some who disagree. For many years, Audi was successful with just a Volkswagen platform and all-wheel drive. Lincoln is banking on this concept after its poor sales last year with just 85,643 units sold, about the same as the prior year. What this MKZ concept needs to offer is styling that raises the excitement for the brand.

The Lincoln MKZ Concept has a four-seat interior that is warm, open, and inviting. According to Lincoln Chief Designer Max Wolff, the front graphic gets repeated in the instrument panel’s dramatic sweep, tying the interior and exterior together. These flowing forms, he says, create a functional and comfortable interior that appeals to the younger yet more diverse customers that Lincoln is targeting.

The concept’s innovative interior boasts push-button transmission gear selection, a liquid crystal instrumentation, and an open tiered center console. It also has a reconfigurable 10.1-inch TFT or Think Film Transistor LCD that is set up ahead of the driver as well as an 8-inch nearly flush-mounted center LCD touch screen, both operating with the latest MyLincoln Touch version.

You will also be impressed by the Lincoln MKZ Concept’s sculptural, comfortable, and luxurious interior space, which is characterized by the use of responsibly harvested poplar wood, leather, and aluminum that comes in bright and satin finishes. Not to mention the champagne-colored leather seats accented with dark taupe, all featuring a champagne perforation pattern. The pattern is called such because the perforations found on the seat backs convey an image of champagne bubbles that rise from the glass’ bottom.

The concept is undoubtedly a styling study that rides on all-new mid-size platform. It is capable of employing multiple powertrain options in all-wheel-drive and front-wheel-drive configurations.

Additionally, the Lincoln MKZ Concept features the Lincoln Drive Control as well as the sophisticated CCD, or Continuously Controlled Damping, adjustable suspension just like the MKT and MKS with EcoBoost.

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