New Shelby American products will be presented this January at the upcoming Detroit Auto Show. John Luft, the President of Shelby America and the business partner of the deceased Carroll Shelby, is working to ensure that The Shelby American name and its legacy will carry on. Luft said that he promised to Shelby that he will “keep Shelby American alive.”
When interviewed by Autoweek, Luft said that aside from the Detroit Auto Show, the new products will also be seen this February at the Chicago Auto Show and this March at the New York Auto Show. But then, He didn’t provide details of what these models will be.
Luft added that he and the company’s officials are now the face of Shelby American. He also said that they’re using Shelby’s playbook, which will be their guide for the next 50 years. Luft also mentioned the possibility of a tie-up with Ford’s EcoBoost brand and its turbo engines. What this brand is specifically remains unknown.