Toyota is considering a pickup truck for its Prius lineup

Article by Christian Andrei, on January 12, 2011

If criteria are met, it’s possible that a pickup truck would be joining the Prius lineup, according to Bob Carter, group vice president and general manager of Toyota Division at Toyota Motor Sales USA. However, Carter clarifies that nothing has been decided at this point.

At the 2011 North American International Auto Show in Detroit, Toyota revealed its new Prius family. Aside from the current Prius hatchback and Prius plug-in hybrid, it also displayed the all-new larger Prius V (the V stands for “versatility”) and the sporty Prius C concept vehicle.

Carter said that Prius means “high mpg, low environment impact.” It can be recalled that at the 2007 Detroit auto show, the Advanced Breakthrough Aero Truck (A-BAT) had debuted.

This was Toyota’s new version of Toyota’s original compact pickup truck. The A-BAT was equipped with a hybrid powertrain, unibody construction and a small footprint for maneuverability and weight savings.

Rear cargo space was maximized in the A-BAT's compact packaging through a cab-forward passenger compartment. Carter said that due to market uncertainties, Toyota had halted efforts to build a production version of the A-BAT in 2009.

Carter said that if the carmaker proceeds to develop a Prius pickup, it will be slotted below the current Toyota Tacoma. He said that it won’t be replaced since there’s still a need for a “smaller truck with traditional truck capability.” [via pickuptrucks]

If you liked the article, share on:


Login or Create new account to add a comment!


America does love the Toyota Camry. This has been an established fact for the past several years and for 2016, the trend might still continue. It has been a big...
by - December 3, 2016
In addition to the new 2017 Forte Sedan, the Forte5 also made an appearance at the 2016 North American International Auto Show in Detroit. Both the Forte and Forte5 have...
by - January 18, 2016
The new and refreshed version of the bestselling Kia Forte sedan will finally be rolling out to dealerships this fall. Before that, however, journalists and enthusiasts were given a peek...
by - January 18, 2016
The Jeep brand, created in 1941, will be celebrating its diamond anniversary in 2016. This means 75 years of being the leader in the 4x4 segment, an amazing military history,...
by - January 18, 2016
Hyundai Motor Company revealed at the 2016 Detroit Auto Show the G90 -- its latest model for the Genesis brand. This luxury sedan is envisioned to be Hyundai’s flagship for...
by - January 18, 2016

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!