Toyota predicts Prius hybrid lineup will be No. 1 nameplate by the end of the decade

Article by Christian Andrei, on January 10, 2011

Toyota Motor Corp. anticipates that when the decade ends, the Prius hybrid and related models that have the same name will be its top-selling U.S. vehicle line. Last Monday, Bob Carter, Toyota's group vice president for U.S. sales, told analysts that by that time, Prius will be the “No. 1 nameplate in the industry.”

He also predicted that a “close second” will be Camry, Toyota's top-selling U.S. model. However, he pointed out that there will be no drop in Camry sales.

Toyota is currently the world's largest maker of gasoline-electric cars. At the North American International Auto Show in Detroit, Toyota will unveil a larger, wagon-type Prius, the current midsize Prius hatchback and a plug- in version due by 2012.

Mike Michels, a Toyota spokesman, revealed that an additional concept version will be displayed too but he declined to provide details. Prius has been the world's topselling alternative powertrain car for a decade.

But this year, it will have to fend off the advances of Nissan Motor Co.'s rechargeable Leaf hatchback and General Motors Co.'s Volt plug-in sedan, which can run for extended distances using little or no gasoline. The Leaf and Volt started deliveries last month. [via autnews - sub. required]

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