Toyota to unveil Prius family at the 2011 Detroit Auto Show

Article by Christian Andrei, on November 16, 2010

According to the latest reports from Automotive News, it appears that Toyota is set to develop a "family" of Prius cars which will include a smaller, lower-priced version and a larger, family vehicle.

According to Bob Carter, the U.S. sales chief for the Toyota brand, the Japanese manufacturer will have more to say about this in January, at the 2011 Detroit Auto Show. Bob Carter also added that the new cars will be priced lower than those of competitors.

"Some consumers have a need for more space, more capacity. Other people are looking for something a little smaller and perhaps lower priced," said Bob Carter, the U.S. sales chief for the Toyota brand. "That's the concept of the family of Priuses."

For those who don’t know, Toyota and Tesla will also reveal tomorrow at the 2010 LA Auto Show, the electric version of the RAV4. The new car will go on sale next year, but only in a handful of U.S. states.

"Initially you will see the focus in areas where there are regulations that should help drive the market," Carter said at the Reuters Global Autos Summit in Los Angeles on Monday. [via autonews - sub. required]

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