Volkswagen’s priority in 2011 will be on improving quality of core products

Article by Christian A., on January 14, 2011

Volkswagen AG will be focusing more on the quality of its core products and will not be expanding its vehicle lineup in the U.S. beyond what it has set out to do.

At the 2011 Automotive News World Congress, Jonathan Browning, head of Volkswagen Group of America, admitted that the company “lost its bearings” and became “more of a marginal brand.”

He said that VW will have to re-examine itself and resolve the issues that it is “tripping over” in the U.S., such as pricing, climate control, seat size and/or rear legroom.

For 2011, VW is hoping that the Volkswagen Jetta and 2012 Passat would succeed at increasing U.S. sales. In 2010, VW sold 12,497 Passats, the lowest-volume car in the brand's U.S. lineup except for the Eos convertible.

Meanwhile, the Jetta was the topseller in the U.S. for VW with sales of 123,213 units in 2010, a nearly 14% increase over 2009.

Browning didn’t give a time frame but he revealed that VW will be offering a diesel version of the redesigned Passat to the U.S. The diesel model sales of VW in 2010 had increased by 20% compared to the previous year. [via autonews - sub. required]

Topics: volkswagen

If you liked the article, share on:

Pin It

Comments

Recommended

As you probably have noticed, the Ram 1500 Rebel is the meaner and more aggressive version of the Ram 1500. But there is a version of the Ram 1500 Rebel...
by - January 24, 2017
Months from now, Volkswagen will commence sales of its new Atlas SUV (2018 model year) in the United States. But as early as now, the German carmaker is making sure...
by - January 19, 2017
The 2017 Detroit Auto Show is getting hotter by the minute. Samsung SDI recently announced that it’s going to unleash its new and awesome lithium battery within the next 3...
by - January 18, 2017
Tobias Moers has been the chief executive of Mercedes-AMG – the performance division of German premium carmaker Mercedes-Benz -- since October 2013. With him at the helm, AMG went on...
by - January 16, 2017
Like other car companies, Volvo is also busy preparing for the autonomous future. As a matter of fact, the Swedish manufacturing firm is giving its first customers their firsthand experience...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries