Fiat wants to set a new trend in Japan
By Andrew C., 27 Aug, 2010. 0 Comments
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To create hype for the Italy-branded Fiat 500 in Japan, 8 young fashionable women were hired to flaunt and drive the cars through Tokyo's hot spots. The campaign has piqued the public's interest through the cliquish atmosphere that it intended to portray. With the campaign now in full swing, Fiat has already released a Fiat 500 Barbie Edition that comes painted in a metallic pink. Based on a recent deal made by Chrysler and Fiat, the campaign may be moving to the US very soon.
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