Ford expects to sell more passenger cars into commercial fleets
By Andrew C., 30 Aug, 2010. 0 Comments
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Ford Motor Co. anticipates that in the first quarter, it will sell more passenger cars into commercial fleets compared with last year as large corporations are restocking their inventory. Typically, Ford mostly sells pickup trucks and vans into commercial fleets, but now, the Fusion sedan is attracting a lot of attention from large corporations. In an interview with Automotive News, Jim Farley, Ford's group vice president of global marketing said that one reason is the improving economy, which frees corporate purse strings to buy more fleet vehicles. These large companies are also noticing the Fusion sedan's residual values. Farley said that they have a whole new group of clients who are interested in the Fusion. George Pipas, Ford's chief sales analyst, revealed that Ford's total fleet sales increased by 74% or 27,000 vehicles in December 2009 compared to the previous year. Ford anticipates a similar increase in total fleet sales in the first quarter.
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