Ford F-150 production goes up as the fuel prices drop
By Andrew C., 26 Aug, 2010. 0 Comments
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Fuel prices seem to dictate the sales of pickup trucks which rise and fall with it. For example, the Ford F-150, which is newly-redesigned, is currently selling good enough that Ford has put in an extra production shift at its Kansas City, MO assembly plant together with approval for set overtime.
The Dearborn assembly plant is also going to receive a planned extra shift. After a successful product launch, carmakers really don't mind dealing with these kinds of "problems." It seems that American customers have a very short memory as pointed out by the increase in sales. The reason for the increase is not clear. It could be either because of the lower fuel prices or the truck's new design. However, compared to the peak sales of 2004, current sales are still significantly down, which means that the pickup market may just be right-sizing itself in the wake of a failing housing market, gasoline price hikes and the continuing credit crunch.
The coming months will show for certain, but a well-known brand is back on the sales summit at least for this month.
[source autoblog]
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