Ford launches ‘Swap Your Ride’ advertising campaign
By Andrew C., 30 Aug, 2010. 0 Comments
Ford Motor Co.‚ campaign, called ‚ÄúSwap Your Ride,‚Äù will start with over a dozen TV commercials that will show owners of rival brands praising Ford cars after taking week-long test drives.
According to a Ford spokesman, the campaign runs through May 31. These TV spots feature Mike Rowe, who hosts “Dirty Jobs” on the Discovery Channel and currently appears in Ford spots. Ford last ran Swap Your Ride commercials in 2007. A source said that Ford would like dealers to support the national spots with regional advertising. This same source said that in one spot, a Toyota Camry owner agrees to swap for a Fusion sedan and a Honda CR-V gets swapped for an Escape crossover. The spots will feature real people who came out and proclaimed that the Ford car is better than what they had purchased. The source added that Ford will spend a huge amount of money on this campaign, which dealers have described to be “a good ad.”
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