It was during the 2001 Frankfurt Auto Show that Jaguar Cars Ltd. launched its latest four-seater R-Coupe Concept. It was the first model to establish Jaguar’s new design philosophy by interpreting the company’s core values since its foundation into a modern form.
Jaguar Director of Design Ian Callum led the production team that designed the R-Coupe. According to Callum, the R-Coupe is proof that Jaguar’s traditional design values— from stance to graphic cues— can be integrated in producing new and innovative vehicles. He said that the R-Coupe is more likely engineered than styled. Furthermore, the car has strong, geometric forms such as the tubular fuselage of the Jaguar E-Type.
Callum can be quoted with his most noteworthy statement, sharing that there are no production plans for the R-Coupe but that its “themes and ideas” in its design will soon appear in its future models. The proportions of the car indicate power and movement, just like any other classic Jaguars.
The production team made sure that the R-Coupe is proportional to Jaguar’s earlier models. Its stance embodied the fundamental characteristics of a Jaguar classic— from the body to the wheels. The way its cabin tucks down between the wheels bears an underlying supremacy.
Moreover, the R-Coupe’s overall muscular appeal is backed by its structured forms and clean surfaces. As it runs back, the side window trim delicately widens and the flowing waistline conveys the eye along its length— a true Jaguar at its core evidently.