2011 Frankfurt Motor Show: Ford Fiesta Sports Edition

Article by Christian Andrei, on September 14, 2011

Ford Motor Co. has unveiled a concept version of the Fiesta ST performance subcompact with a six-speed manual transmission at the Frankfurt Motor Show. But if it enters production, it will come with a 1.6-liter four-cylinder direct-injection turbocharged EcoBoost engine that may deliver 175 to 180 hp. Ford has yet to decide if it will go into production and if it will be available in North America. According to executives, if this car gets produced, it’s unlikely that it will be sold in North America before 2013.

It is said that the ST is to the current Fiesta lineup what the upcoming Focus ST is to the regular variants like the Ford SEL. Its brakes have been upgraded to go with the added power. Its suspension has been tweaked to be sportier. Its rims are bigger and come with more aggressive tires and its electronics have been improved to help in the management of torque steer and understeer.

The ST may be introduced as a concept but it’s obvious from Ford's presentation and the car’s quality that it will enter production. Ford claims that the Fiesta has attained a high level of profitability throughout the globe. This means that Ford could afford several small volume off-shoots.

It makes sense that it will work at sustaining interest in the broader line with the release of new variants.

Besides the Fiesta ST, Ford also brought the Fiesta Sports Edition, a sporty version of its popular hatchback which promises to offer a new front lip spoiler, new side sills, a rear air diffuser as well as an integrated exhaust system. Moreover, the design is completed by a new set of alloy wheels with a black finish.

The new Ford Fiesta is a product of the so-called kinetic design, which makes the new car seemingly moving even at a standstill. Confident and stylish, the new Ford Fiesta is designed to appeal to a younger consumer group with a "design progressive" mind-set and deep values style and diversity. Kevin George, Ford Fiesta design manager remarked that these Ford Fiesta customers could relate to the 'energy in motion' design philosophy since it mirrors their personal outlook and lifestyle. Of course, the front end of the new Ford Fiesta is marked by the Ford’s Blue Oval badge over the signature inverted trapezoid lower grille opening.

These styling hallmarks stylistically link the new Fiesta to its siblings – the Taurus and the midsize Fusion. In addition, the grille is flanked by sweeping, elongated headlamps that connect the hood to its sculpted front fenders. The rear end of the Fiesta, meanwhile, features an array of design cures like the chamfered rear liftgate glass as well as the low roofline that sweeps into a spoiler. Also, the rear end of the car is marked by dramatic high-mounted taillamps with honeycomb detailing.

Furthermore, the tightly wrapped rear quarter panels draw everybody’s eyes on the wheels of the Fiesta. Customers could avail of the Fiesta in either sporty five-door hatchback or four-door sedan body styles. They could also specify their Fiesta in any of the nine available colors like Blue Flame, Bright Magenta, and Lime Squeeze.

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