Maserati Kubang is a sport luxury SUV that shows us how the carmaker will expand its product range and further its foothold in the sports luxury market.
Unlike high-end luxury and sports cars, SUVs are perceived to be weak when it comes to providing an elegant atmosphere and great driving experience. And this is the perception that the Maserati Kubang is trying to dispel with its luxury and sport SUV concept.
The idea is something that Maserati has been toying with for a long time. The car brand launched the Kubang concept in the 2003 Detroit Auto Show. At that time, most other carmakers were not even thinking about offering a sport luxury SUV.
Working with sister brand Jeep, which created and dominated a new market segment, has helped Maserati make the sport luxury SUV concept a reality. And it was only fitting to give it the Kubang name because it was the name of concept car that ushered in the luxury SUV idea, after all.
All major parts of the system and the very essence of the Kubang will be undeniably Maserati from the engine, style, brakes, suspensions, performance, and handling. All of which will exude the finest artisanship, sportiness, elegance, style, performance and luxury that Maserati is known for. The distinctive Maserati touch in the design has been created by the brand's Style Center under the leadership of Lorenzo Ramaciotti.
Head of the Maserati Powertrain Department Paolo Martinelli will spearhead the new generation Maserati proprietary engine that will be seen in the Kubang. Martinelli was also the engine chief of the Formula One team. The new engine will then be produced by Ferrari.
Further, the Maserati Product Development Department will come up with an AT 8 speed automatic transmission that will be complemented by very particular performance settings including brakes, steering, and suspensions.