The look of the Ford’s next generation global cars will be more premium. How Ford’s kinetic design language has evolved will be seen on the Evos concept car next month at the Frankfurt motor show. J Mays, Ford’s global design chief, said that the car’s appearance will be improved but that pricing will still put a stress on value. Mays revealed that the first production car to feature the new styling cues will be shown off in four months, most likely at the Detroit auto show.
At a recent press event, Mays said that Ford is focusing on the technology aspect as a new generation of customers worldwide has a fascination for it. He also cited these customers’ appetite for “vehicles and products that look premium" rather than actually expensive ones.
The Evos concept features four gullwing doors but is as long as a Focus and as wide as a Fusion. A plug-in hybrid powertrain has been installed on the concept. He added that the styling cues on the Evos won’t be seen on the Mustang or the F-150 which are regional vehicles.
Mays explained that Ford’s styling is built on six pillars, namely: silhouette innovation, perceived efficiency, refined surface language, technical graphics, the new face of Ford, and an overall premium look to the car. Mays also mentioned the current trend in the industry for headlight modules to be bigger.
He thinks that it has “become less about technology and more about design or style.” He said that Ford will use the minimal legal height on headlamps and taillights and instead of going for an overt style, he would let the technology speak for the graphics. He pointed out that future Ford vehicles will use one grille rather than two.
Ford’s wide range of products allows customers to further personalize their vehicles. However, cloud connectivity should allow future Ford vehicles to take the personalization experience to a whole new level. Ford Evos Concept shows how data from the cloud – like driver's work schedule, weather conditions or local traffic – could be combined with his or her personal information, preferences and even driving habits.
This means drivers are treated to more personalized and seamless experience as soon as they enter or exit the car. According to Mascarenas, they are now researching how to employ patterns and driver’s preferences in order to make life simpler. He added that the Evos Concept could learn more about the driver and serve as a personal assistant that handles some of his or her usual driving routines.
For instance, the Ford Evos Concept could automatically play the same music being streamed at home. It could also heat or cool the cabin to an ideal temperature before the driver enters just by noting the departure time according to his or her calendar. It could also communicate with devices at home, to close the garage door and switch off the lights as it drives away. Mascarenas quipped that the Ford Evos Concept demonstrates the huge potential of customizing the driving experience to suit the driver’s personal tastes and moods.
The new Ford Evos Concept is created to explore adaptive vehicle technologies that could be used to further define the driving experience. As of now, the technology needs vehicle chassis settings to be defined according to the abilities and preferences of a sample of drivers as well as the topography of typical roads. However, the Ford Evos Concept takes this technology to the next level by tweaking handling and performance according to the road and the driver currently piloting the vehicle.
Since it could learn the habits and capabilities of the driver, the technology featured in the Evos Concept could overlay map and weather data derived from the cloud to tweak settings of the powertrain, steering, suspension and braking systems. These allow drivers and passengers to experience superior comfort and safety as well as enjoyment.