2011 Frankfurt Motor Show: Skoda MissionL Concept previews firm’s new compact model

Article by Christian Andrei, on September 12, 2011

After just a teaser, Skoda unveiled today the all-new MIssionL Concept, a new car that offers a preview of firm’s upcoming compact model, which will be launched in Europe, Russia and China in 2012. Honestly to tell you we do like this concept that looks inspired by the Vw Jetta, but unfortunately this will not be seen on the North American market.

Still, we have some good news as the deliveries on the Indian market will start in late 2011, as the MissionL is, according to Skoda, close to the production version.

“This premiere kicks off ŠKODA's model offensive for the coming years," said ŠKODA Board Chairman Prof. Dr. h.c. Winfried Vahland. “This new compact model, along with other new products to follow, will enable us to accomplish our goal of increasing global annual sales to 1.5 million vehicles by 2018. We are going to present a new car approximately every six months over the next few years.”

“We have taken a very pure approach to this design study – we have structured the surfaces simply, but impressively,” says ŠKODA Board of Directors Member for Technological Development Eckhard Scholzabout the philosophy of MissionL. “The car has a strong, sporty look which conveys a beautiful simplicity and a youthful and contemporary appearance. Many people look for clean, minimalistic lines, and the MissionL concept offers all that,” adds Eckhard Scholz.

The MissionL is the centerpiece of Škoda's 2011 Frankfurt International Motor Show presentation. The MissionL is a concept car that has a liftback design, and has a look that is very similar to the series-production model. The concept car shows us what to expect with the carmaker’s next model line that will be introduced in China, Europe and Russia in 2012. Škoda also announced that they will launch a new compact car in India before 2011 ends. The new compact car is exclusively for the Indian market and is the first car in the carmaker’s Model Offensive project, which is designed to help Škoda increase its yearly sales around the world to 1.5 million units by the year 2018.

The Škoda MissionL Concept sports defined lines and outstanding workmanship down to the last detail. You get balanced proportions because of the sharp lines and the smooth surfaces. It also has daring wing lines and 18” light alloy wheels, giving it a sense of elegance and strength. Taking its cue from the VisionD concept, the car gives you a very dominant front end. This is going to be the carmaker’s signature design look, with the winged arrow logo dominating the front of the bonnet. The radiator grille has vertical gills with a chrome frame. Meanwhile, the car’s headlamps and front fog lamps are arranged in a four-leaf clover design, giving the car’s front an outstanding look at night.

The daytime running lamps and the flashers flank the main headlamps and showcase the fine craftsmanship of Czech glass-cutters. You could find the same design philosophy on other parts of the body as well as inside the car.

The joints between the bumper and the wings have also been used as decor. All lines here are thoughtfully designed and end harmoniously. There are three lines on the side of the car that flow through the back to the tail lamps. The tail lights themselves have a white, crystal-like look with the C-shaped rear lights surrounding them.

You should also see the glass panoramic roof with its dark tint. The interiors of the Škoda MissionL Concept interior followthe same elegant design of the exterior that also includes elements that are both ergonomic and highly functional. The interior is very spacious, with the seat covers, the steering wheel and the dashboard reflecting youth and vitality. The door panels are covered by textile that has a cut crystal pattern, similar to the motif that you see in the flashers and daytime running lamps.

Press Release

Skoda MissionL Concept

The main attraction of Škoda's presentation at the 2011 Frankfurt International Motor Show is a liftback design concept called MissionL. Close to the series-production design, this concept car offers a glimpse of Škoda's sixth model line that will be launched in Europe, Russia and China in 2012. Before the end of 2011, the brand will also launch a new compact sedan in India. Intended exclusively for the Indian market, this car will start Škoda's "Model Offensive", an extensive project designed to help the brand increase its global annual sales to 1.5 million vehicles by 2018.

The Škoda MissionL Concept boasts pure lines and precision workmanship in every last detail. Well-balanced proportions are a combination of purely designed surfaces and sharp-cut lines. The impression of robustness and elegance of this liftback is underlined by bold wing lines combined with 18" lightweight alloy wheels. Much like in the VisionD concept, one of the dominant features of the front end is the new look of Škoda's typical design elements. The winged arrow logo is now an independent item dominating the front edge of the bonnet. Formed by vertical lamellas, the radiator grille is set in a chrome-plated frame. Arranged in a four-leaf clover pattern, the car's headlamps and front fog lamps stand out especially in twilight. The crystalline structure of slim-line integrated flashers and daytime lamps in the bottom part of the main headlamps is based on sharp lines that clearly refer to the excellent workmanship of Czech glass-cutters, and this motif also appears in other places, both on the body and in the interior.

The designers have used the joints between the wings and the bumper as bold decorative elements. Each of the sharp lines ends harmonically. Three lines on the sides and the rear form a gentle, cut-glass-like triangle at the taillights. The tail lamps boast a white, clear and gentle crystal-cut surface and are surrounded by a red, C-shaped rear lamp.

Škoda MissionL Concept's interior is covered with a dark-tinted glass panoramic roof. Just like the exterior, the interior is highly elegant. On top of that, the interior combines sophisticated ergonomics with high functionality. While the horizontal structure of the interior is a demonstration of generosity, the dashboard, the seat upholstery and the steering wheel with its white-and-beige design add youthful esprit. The door panels are covered with textile cut-crystal-patterned upholstery that brings the motif of the Czech glass-making tradition to the car's interior as well.

"We have taken a very purist approach to this design study - we have structured the surfaces simply, but impressively," says Head of Škoda's Design Department Jozef Kabaň about the philosophy of this concept. As a result, the vehicle has a strong, sporty look. "The design conveys straightforwardness and a youthful character. Life often becomes very complicated, and many people react by resorting to precision, high-quality materials and minimalism. The Škoda MissionL Concept offers all that," adds Jozef Kaban.

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