2011 Frankfurt Motor Show: SsangYong XIV-1 Concept previews company’s next B-segment CUV

Article by Christian A., on September 14, 2011

When SsangYong Motor unveiled the XIV-1 Concept, it was not just to show a new model but to share its ability as it relates to engineering and design. The name stems from the phrase “eXciting user Interface Vehicle,” which underscores the relationship of the driver and passengers with the car. Aside from being a study in design, the XIV-1 is what the company reveals to be the concept version of its CUV project for the B-segment.

Created to show the company’s heritage and the future direction of its design, the company hopes that the XIV-1 will be its latest mass production model to be added to its already wide range. Mentioned earlier, a key feature of the XIV-1 can be found inside, which is its user interface. Rather than the interface simply being part of the ways to transport, it instead acts as an extended living space.

A number of its functions are controlled in how the vehicle interacts with smart mobile devices. These devices, many of which both driver and passengers may have on themselves, can manage almost everything inside the XIV-1.

Among others, it includes the online communications and how information is displayed on the dashboard and the audio system. For the interior, the company made sure that the XIV-1 would be able to deliver to passengers a moving communication space and be able to maximize the enjoyment of movement.

The team in-charge of the design even came up with a name to this concept which is “each one & all together.” Under this theme, the passengers can move their seats forwards or backwards and can even rotate the seats 360 degrees.

This means that those inside can have a layout that meets their unique demands. In terms of proportion, the width of the cabin has the look of being stretched with the symmetrical design of the instrument panel highlighted with dials in aluminum. The inclusion of mood lighting ensures that the advanced design is complemented with the perfect ambience. Going to the outside, the XIV-1 utilizes a continuous glass area which displays how the proportions of this compact SUV are indeed perfect.

The idea the designers used were based on a yacht on the water and how graceful the side looked when it was sailing. For them, it was the best example of outdoor enjoyment and pleasure. Even then the XIV-1 has a strong, fast, and agile stance given the slim roof and C-pillar that looks as if it was floating.

On its front, it has the same style that was first seen on the SsangYong Korando crossover but this time, it has a visually pleasing yet strong look. In order to put the company on the global marketplace, it made sure that its important design element was present. This refers to its modern LED headlamps.

Going inside and outside the cabin is simple and can be done through the coach doors. Because of this, there was no need to include B-pillar and thus enhances the comfort for the occupants while ensuring that the XIV-1 would have a continuous sleek profile. Overall, the XIV-1 was built under the corporate product development philosophy which is, 'Robust, Specialist, Premium'. With the XIV-1, the company shows that this model shows this through smooth yet strong lines and dynamism, both qualities of which make this a part of SsangYong Motor without any doubt.

Press Release

SsangYong XIV-1 Concept

The SsangYong XIV-1 Concept is a showcase for SsangYong's design and engineering talents. The name XIV-1 is derived from the phrase 'eXciting user Interface Vehicle', highlighting the show car's focus on interaction with the driver and passengers.

More than just a design study, XIV-1 is the concept version of SsangYong's premium B-segment CUV project, which will lead to the addition of another mass production model to the Korean company's range, and has been developed to display both the heritage and the future design direction of SsangYong Motor. Built to SsangYong's corporate product development philosophy, 'Robust, Specialist, Premium', SsangYong XIV-1 Concept showcases dynamic, strong yet smooth lines, typifying the true creative qualities of SsangYong Motor design.

Robust aesthetics

The exterior design of SsangYong XIV-1 Concept with its continuous glass area epitomises the perfect proportions of the compact SUV. Designers took inspiration from the simplicity of the side view of a graceful sailing yacht, which is synonymous with outdoor pleasure and enjoyment. A wide C-pillar and slim roof appear to float above the body, providing a nimble, fast yet strong stance.

SsangYong XIV-1 Concept's front end styling follows the lead set by the new SsangYong Korando crossover with a robust yet aesthetically pleasing appearance. Modern LED headlamps are an integral design element of SsangYong's premium appearance to position the brand within the global marketplace.

Access to the concept's cabin is via coach doors which do away with the need for B-pillars. This not only provides greater comfort for passengers but also provides the SsangYong XIV-1 Concept with its sleek, uninterrupted profile.

Specialist interior

The objective of SsangYong XIV-1 Concept is to maximise the enjoyment of movement while also providing passengers with a moving communication space. SsangYong's designers have named the interior concept 'each one & all together', enabling passengers to freely move and rotate all the seats to tailor the cabin layout to their specific needs. Each of the concept's four seats can rotate through 360 degrees in addition to moving forwards and backwards.

The cabin's width is visually stretched by the wide, symmetrical instrument panel design accented with aluminium dials. Mood lighting helps SsangYong XIV-1 Concept to achieve the perfect ambience to match its cutting edge design.

eXciting user Interface Vehicle

The key to the XIV-1's name lies inside the cabin. The user interface embraces the concept of an extended living space rather than providing just a means of transport. Control of many of SsangYong XIV-1 Concept functions is via the interaction of Smart mobile devices and the vehicle itself. Using the kind of devices that the driver and passengers are likely to be carrying at all times, they can control everything from the audio system, the display of information on the dashboard and online communications.

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