2013 IAA: Maserati unveils Quattroporte Ermenegildo Zegna Concept [Live Photos]

Article by Christian Andrei, on September 11, 2013

Prepare to be blown away by the unique new color scheme, materials and finish of the Maserati Quattroporte Ermenegildo Zegna Limited Edition Concept car that was presented at the Frankfurt Motor Show. The car is meant to be developed into a production version in 2014 and will possess the same personality and quality of the present Quattroporte family.

Two closely linked companies cooperated to build Ermenegildo Zegna's concept for the Maserati Quattroporte limited edition. The concept car’s exterior features a special effect paint finish that uses ultra-fine aluminium pigments to simulate the fluidity and purity of metal. A sensation of depth is created from the use of a gloss black primer that magnifies the brilliance of the aluminium pigments.

The car's classic but technically advanced character is expressed by the nuances of its platinum metal colour effect finish. The concept car is believed to be a play between the classical and the contemporary. Its interior is even more awe-inspiring.

Zegna's newest men's fashion collections are emulated by the use of classical warm hues such as moka and greige that are given a modern reinterpretation. The outcome is a formal and sophisticated look. Genuine soft leather is used on parts such as seats, door panels and roof lining. It also uses a velvet-smooth, bright fabric that ensures the performance level required for automotive applications.

Press Release

MASERATI QUATTROPORTE ERMENEGILDO ZEGNA LIMITED EDITION CONCEPT CAR TO DEBUT AT FRANKFURT AUTO SHOW

The Maserati Quattroporte Ermenegildo Zegna Limited Edition concept car to be unveiled at the Frankfurt Motor Show features a unique new look in colour scheme, materials and finish. The car, presented as a limited edition concept, is intended for development into a production version in 2014 and will maintain the same personality and quality of the current Quattroporte range.

Ermenegildo Zegna's concept for the Maserati Quattroporte limited edition is the result of a close collaboration between two companies that are linked by history, tradition and exclusivity.

The exterior of the Maserati Quattroporte Ermenegildo Zegna Limited Edition concept car features a special effect paint finish that simulates the fluidity and purity of metal, by using ultra-fine aluminium pigments. A gloss black primer amplifies the brilliance of the aluminium pigments and creates a sensation of depth. The platinum metal colour effect finish is warmly nuanced to express the car's classic and sophisticated yet technically advanced character.

The material and chromatic research behind the Maserati Quattroporte Ermenegildo Zegna Limited Edition is based on a play between the classical and the contemporary.

A leading role in the Maserati Quattroporte Ermenegildo Zegna Limited Edition concept car is played by its interior. Classical warm hues like moka and greige are re-interpreted in a modern key to emulate Zegna's latest men's fashion collections, conveying a formal, sophisticated character. Interior components such as seats, door panels and roof lining are finished in genuine soft leather, in addition to a velvet-smooth, bright fabric that, due to Zegna's vast experience and know-how, guarantees the level of performance needed for automotive applications.

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