Hyundai Motor revealed that it is expanding the very popular i20 range with the Hyundai i20 Active. What sets this new offering apart from the typical B-segment models is the rugged and unique crossover design.
That takes care of the exterior and the engine. Next is the interior. The i20 Active’s interior greatly benefits from the comfort, quality, and superior space, features already present in the i20 five-door. However, the i20 Active provides greater ergonomics due to the higher position of the driver’s seat plus additional enhancements to the design.
Its distinct metal pedals give it an appearance of toughness and high quality. The interior comes in a Tangerine Orange color application which expands the personalization options. For those who want a more tailored option, there is the unique option of having the i20 Active in a Morning Blue for its exterior.
The i20 Active specifically targets the young customers in urban areas who have active lifestyles, Head of Product Management at Hyundai Motor Europe, Raf Van Nuffel discloses. This is partly the reason for the crossover features and rugged design.
Van Nuffel reveals that the higher stance of the i20 Active and its design enhancements fully conveys the adventurous spirit of this car but not at the expense of the comfort and large space many have come to recognize from the i20 five-door.
Hyundai Motor introduced the i20 Active during the 2015 Frankfurt International Motor Show and expects it to go on sale by early 2016 in Europe. With this, the i20 Active will join the i20 Coupe, and the i20 five-door in the European market.
The release of the i20 active will also expand Hyundai’s offering of European crossover and SUV to four models in addition to the All-New Tucson, New Grand Santa Fe, and New Santa Fe.