Ducati Diavel AMG Special Edition announced for the 2011 Frankfurt Motor Show

Article by Christian Andrei, on September 6, 2011

Mercedes AMG and Ducati will launch the Ducati Diavel AMG Special Edition on September 15 to 25, 2011, at the 64th International Motor Show in Frankfurt, Germany. The Diavel family’s 2012 flagship model, a tribute to the AMG luxury-sport brand, is meant for avid aficionados of engineering detail, exclusive style and technology.

The one-of-a-kind collaboration between Ducati and Mercedes AMG was first made known at the 2010 car show in Los Angeles with a sponsorship deal for the Ducati MotoGP Team, which best demonstrated the shared brand values of motor sport, high performance and excitement.

The association then started to strategize co-marketing activities. The Diavel AMG Special Edition signifies the first “co-inspired” model, merging the characteristic styling features of the two famous brands.

The Special Edition, which is based on the Diavel Carbon, showcases AMG’s signature 5-spoke wheel styling, AMG-style horizontally ribbed seat in Alcantara® upholstery, AMG-style sport exhaust system with engraved end-caps, and carbon fiber lateral radiator grills with aluminum trim.

Moreover, the incredible attention to performance detail of the model ensures that every engine has its Desmodromic cam-timing set by hand, authenticated with the engine technician’s name engraved on the left side of the engine’s casing. Further enhancing the model’s exclusivity is the numbered plaque on the fuel tank of each motorcycle.

The prized Ducati Diavel has had huge first-year success for the Italian motorcycle maker with its bold design combining the worlds of style and power in absolute precision to set a new industry standard for the segment.

The Testastretta 11° engine of Ducati, merged with its famous chassis technology as well as a specially engineered 240 section rear tire, brings out an astonishing performance balanced with safety-enhancing features and motorist comfort.

Press Release

DUCATI DIAVEL AMG SPECIAL EDITION TO BE SHOWN AT FRANKFURT MOTOR SHOW

Ducati and Mercedes AMG have proudly announced that the first public showing of the Ducati Diavel AMG Special Edition will be at the 64th International Motor Show in Frankfurt, Germany from 15-25 September. The 2012 flagship model of the Diavel family is a tribute to the AMG luxury-sport brand and is intended for passionate connoisseurs of technology, engineering detail and exclusive style.

Ducati’s unique cooperation with Mercedes AMG was first announced at the 2010 Los Angeles Motor Show with a sponsorship agreement for the Ducati MotoGP Team which perfectly demonstrated the shared brand values of high performance, motorsport and excitement. The association soon developed into a rich strategy of co-marketing activities and the Diavel AMG Special Edition now represents the first “co-inspired” model, elegantly combining distinctive styling features from both famous marques.

Based upon the Diavel Carbon, the Diavel AMG Special Edition features AMG’s signature 5-spoke wheel styling, carbon fibre lateral radiator grills with aluminium trim, AMG-style sport exhaust system with engraved end-caps and AMG-style horizontally ribbed seat upholstered in Alcantara®. The model’s incredible attention to performance detail also ensures that every engine has its Desmodromic cam-timing set by hand and authenticated with the name of the engine technician engraved on the left-side engine casing. Further underlining the model’s exclusivity, each motorcycle will have a numbered plaque on the fuel tank.

The award-winning Ducati Diavel has had massive first-year success for the Italian motorcycle manufacturer, its bold design merging the worlds of power and style with absolute precision to set a new industry standard for the segment. Ducati’s awesome Testastretta 11° engine combined with their famous chassis technology and a specially engineered 240 section rear tyre delivers mind-blowing performance balanced with user-friendly comfort and safety-enhancing electronics.

Hand-built - as with all Ducati motorcycles - the exclusive new Diavel AMG Special Edition is dressed in matte black carbon fibre bodywork with AMG’s very own “Diamond White Bright” stripe and frame colour contrasted with black wheels. The special edition wheels, seat and exhaust end-caps are all AMG branded while “AMG” is also laser-engraved into the air-duct panels either side of the fuel tank. The Ducati Diavel AMG Special Edition and exclusively designed leather jacket and helmet apparel will be available in early 2012, with orders opening to coincide with the first public showing at the Motor Show in Frankfurt, Germany.

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