Eterniti Hemera is a Porsche Cayenne in disguise

Article by Christian Andrei, on September 10, 2011

Eterniti Motors, a newly established British car company, reveals the images of the prototype of its first vehicle model, which will debut at the Frankfurt International Motor Show (IAA) next week. The Hemera, which is considered as the first Super-SUV in the world, will offer new levels of performance and luxury to the SUV segment once it begins production in 2012.

Hand-built in London, the vehicle will showcase a limousine-like rear cabin with twin electric reclining seats, a drinks chiller and iPads, providing the customers to choose between driving and being chauffeured.

However, this vehicle model is more practical than a limousine, as it provides significant driver appeal with more than 620bhp on tap and a top speed beyond 180mph.

Moreover, it is has a relatively compact dimension, dynamic performance and 4x4 ruggedness. The stand of Eterniti Motors at the car show will be in Hall 6.1, with a press call at 14.15 on September 13.

Media people can find out more about the Hemera as well as meet engineering boss Alastair Macqueen, who is also a multiple Le Mans winner. They will also get to meet brand ambassador and Formula Grand Prix winning driver Johnny Herbert.

Eterniti’s debut vehicle marks the first step in becoming a full-fledged automaker as well as showcases its capabilities in the bespoke luxury car segment.

The Eterniti Hemera is the first of its kind, the kind of car that the Maserati, Aston Martin and Bentley want to enter in in the future. The Eterniti Hemera will be based on the VW Group's latest-generation large SUV platform, considered to be the industry’s best. Eterniti will take the platform and give it an entirely new chassis and redesigned interiors, as well as a carbon-composite re-skin. The Hemera will also have a more powerful engine using the 4.8 L twin-turbo V8 engine that gives the car at least 620 bhp and top speeds of more than 180 miles per hour.

The Eterniti Hemera will also have a rear cabin that looks like a limousine. It features a pair of rear seats that you can recline electronically, heat and cool, and also includes twin iPads that have wireless keyboards. There is also a drinks chiller. All of these help make the car meet the demands of a chauffeured car, a segment that is currently not served by cars that are out in the market, especially in Asia.

However, it is not like your typical limousine as the Eterniti Hemera has very compact footprints and an SUV wheelbase, giving it excellent appeal and great driving experience. Poor road surfaces are not a problem because of its ruggedness and height, making it practical for everyday driving.

Eterniti will start production in early 2012 and expects to be able to deliver the first Hemeras over the summer. Prices for the Hemera are still not yet finalized, but it is expected to have a £150,000 price tag for the standard edition. All buyers will enjoy a three-year full warranty. Servicing work will be done in the company’s London facility, and there will also be a “flying doctor” and collect-and-return service. Some buyers will also have easy insurance and financing, depending on where they are from.

Press Release


New British car company Eterniti Motors is today releasing full images of the prototype of its first model, which will be shown at next week’s Frankfurt International Motor Show (IAA).

The Hemera, the world’s first Super-SUV, will bring new levels of luxury and performance to the SUV segment when production starts in 2012. Hand-built in London, it will feature a limousine-like rear cabin, including twin electric reclining seats, iPads and a drinks chiller, giving customers the option of being chauffeured as well as driving.

However, its relatively compact dimensions, 4x4 ruggedness and dynamic performance mean that it is more practical than a limousine and offers considerable driver appeal, with over 620bhp on tap and a top speed in excess of 180mph.

The Eterniti stand at the IAA will be in Hall 6.1. There will be a press call at 14.15 on 13 September, when media can find out more, see the Hemera and meet engineering boss and multiple Le Mans winner Alastair Macqueen, together with brand ambassador and Formula Grand Prix winning driver Johnny Herbert.

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