Frankfurt Preview: 2011 Mercedes-Benz Viano Vision Pearl Concept

Article by Christian Andrei, on July 28, 2011

Mercedes-Benz Vans will display the Viano Vision Pearl at the upcoming Frankfurt Auto Show this September. This showcar was developed specifically to prove that there are no limits in the van sector.

The automaker said that the Viano Vision Pearl is inspired by the modern sporting yachts. The Viano Vision Pearl could carry six passengers and features a full leather interior in white/grey, wood floor, brushed aluminum trim, chromatically tinting windows and the Bang & Olufsen high-end sound­ system "BeoSound Viano".

The luxury van design concept also boasts of having onboard W-LAN connectivity. This model marks the first time that a Mercedes-Benz van used the "magno pearl grey", a matt, pebble-grey exterior paint finish. Integrated LED daytime running lamps could be seen prominently at the front end of the Viano.

In a company statement, Mercedes said that the Viano was designed on the belief that “the travelling time itself becomes part of the experience.”

Volker Mornhinweg, Head of Mercedes-Benz Vans, describes the van as the “perfect travelling companion” that isn’t just a functional van but is actually a living space that was stylishly designed. He believes that because of its design and technical elements, the Viano Vision Pearl is the “S-Klasse among vans."

Nowadays, travelling in a vehicle has become part of the experience and not just a means to an end. The new Viano Vision Pearl from Mercedes-Benz is fully capable of taking his experience to its full potential with its generous roominess, elegant interior design and excellent technical elements. Volker Mornhinweg, Head of Mercedes-Benz Vans, remarked that the Viano Vision Pearl is not just a functional van, but is also a stylishly designed living space.

It should prove to be an ideal vehicle for those who place importance to stress-free and stylish travel. He added that its interior design and technical features should make the Viano Vision Pearl the S-Class among vans.

By endowing the Viano with the name Vision Pearl, Mercedes-Benz Vans is able to highlight the van’s design concept and repositioning as a perfect travelling companion. One of the elements that make the Viano Vision Pearl a viable living space is the "BeoSound Viano" high-end sound system, a result of the collaboration between Mercedes and Bang & Olufsen.

It marks another partnership between the two companies, which have been collaborating since 1999 to integrate high-end sound systems into passenger cars like the Mercedes S-Class.

The 1,320-watt BeoSound Viano high-end sound system – higher than the 1,200-watt audio system in the S-Class – features 18 integrated, specially hand-built loudspeakers. These loudspeakers have their own housing, which allows very little amount of sound to escape outside the Viano.

Press Release

Yacht on four wheels: Mercedes-Benz presents the luxury van Viano Vision Pearl

- Generous spaciousness combined with an exclusive interior design
- High-grade vehicle concept on a modern, maritime theme
- Unique appearance: revised front-end design and special paint finish

With the Viano Vision Pearl showcar, which will be presented at this year's International Motor Show (IAA) in September, Mercedes-Benz demonstrates what is possible in the van sector. A full leather interior in white/grey, wood floor, brushed aluminium trim, chromatically tinting windows and the Bang & Olufsen high-end sound­ system "BeoSound Viano" make a journey in the Viano Vision Pearl a memorable experience for up to six occupants.

The design concept is takes its inspiration from that of modern sporting yachts, with the theme of travel as an experience. The onboard W-LAN connectivity caters for the needs of modern, mobile individuals. For ther exterior design, Mercedes-Benz has for the first time in the van sector used the paint finish "magno pearl grey", a matt, pebble-grey colour. The stylistically revised front end of the Viano with its integrated LED daytime running lamps gives the van a more sporty, powerful appearance.

The way is the goal: driving experience meeting the highest expectations

Mobility is nowadays more experience-oriented. Most people no longer travel somewhere just to relax and enjoy themselves. Car or motorcycle tours, cruises, sailing trips or trek­king ­tours – the travelling time itself becomes part of the experience. Mercedes-Benz reflects this trend with the Viano Vision Pearl. "We want to show what can be done with the Viano. The Viano Vision Pearl is not merely a functional van, but also a stylishly designed living space," says Volker Mornhinweg, Head of Mercedes-Benz Vans. "We have created a vehicle which combines generous spaciousness with an impressive design. Anybody who attaches importance to stress-free and at the same time stylish travel will find that the Viano Vision Pearl is the ideal companion. The interior design and technical features make the Viano Vision Pearl the S-Class among vans."

Generous spaciousness combined with impressive interior design

The interior of the Viano Vision Pearl is not so much a functional space for passenger transport, but rather a living space.

The name Vision Pearl emphasises both the design concept and the repositioning of the Viano: the Viano of the future is the perfect travelling companion, and in this version it conveys a modern, maritime theme.

Impressive listening experience with Bang & Olufsen "BeoSound Viano" high-end sound system

The Viano Vision Pearl is rounded off by the Bang & Olufsen sound system.

Mercedes-Benz has worked together with this world-renowned manufacturer of audio systems since 2009, and integrates the high-end sound systems into passenger cars such as the S-Class.

Thanks to the very high output of 1320 watts (the S-Class has 1200 watts) and 18 integrated, specially hand-built loudspeakers, the vehicle occupants are treated to an outstanding listening experience.

The Viano Vision Pearl is stylishly discreet where the outside world is concerned: as the loudspeakers are located in their own housings, very little sound volume escapes to the outside.

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