Hyundai Vision G Coupe seen at Frankfurt hints of future premium entry

Article by Christian Andrei, on September 17, 2015

Hyundai Motor once again demonstrated its passion when it comes to luxury and performance with the ‘Vision G’ Coupe Concept. Presented during the 2015 Frankfurt Motor Show, the Vision G is a good example of how a design language can be evolved in order to encourage possible premium products in the future.

Under the hood of the Vision G lies one of the keys to its success -- the award-winning Tau 5.0-litre V8 engine. The engine is capable of a 420 horsepower output at 6,000 rpm with maximum torque of 383 lb. ft. at 5,000 rpm. Furthermore, the Tau V8 family of engines has managed to be named in Ward’s Ten Best Engines three times already.

The newest version of the engine now has an optimized intake runner, low-torque exhaust manifold, upgraded multiple-injection mapping, increased compression ratio, and the enhanced timing chain in order to reduce the noise, vibration, and harshness or NVH.

With this engine, the vehicle benefits from having excellent efficiency, low emissions and impressive power. By combining all these features and upgrades, flatter torque curve is produced at lower rpm to enhance driveability. Moving forward, the Vision G is expected to become the standard for new and upcoming technologies from Hyundai.

Technologies are aimed at giving maximum enjoyment and comfort to customers without causing too much distraction. Two such examples of this technology are the curved display and ‘Remote Wheel.’ The center facade has a curved display that can give detailed information.

Since the physical buttons have been removed, the cabin gets an innate and simple atmosphere. Meanwhile the ‘Remote Wheel’ is a semi-sphere haptic touchpad that is installed in the interior’s center console. It allows simple touch or even gesture interaction in order to activate.

Thus it can be done even with a simple wave of one’s hand, minimizing the distraction to the driver. In addition, the content can be displayed on either the center facade or the cluster depending on the preference of the driver. It also helps the driver keep watch of the road. The many safety and intelligent functions of the Hyundai like its Driver State Monitoring and Autonomous Driving System are implemented and included with the Vision G.

Exterior Design

The concept demonstrates Hyundai’s passion for performance and luxury, while also showcasing advanced connectivity and future control technologies. The Vision G coupe remains to be Hyundai’s first product for the high-end premium variant for this segment.

This was shared by Peter Schreyer who is President and Chief Design Officer of Hyundai Motor Company. Though the Vision G has a powerful and bold style, this has been minimized on purpose in order to create a good mix of elegance and luxury that is expected to resonate with their customers who prefer style without the need to pretend, Schreyer adds.

By ensuring that this new offering is not burdened too much by conventional luxury cues and glitz, Hyundai has made it clear that this is a new interpretation of the company’s characteristic approach when it comes to getting a balance between performance and design, Schreyer concludes.

In order to design the Vision G, the different creative teams of Hyundai from Asia, Europe, and North America entered into a unique collaboration. The different design teams agreed that the car needed to be respected and noticed but at the same not to be too exuberant.

To get this result, the team used the principle of ‘chivalry’ as its major inspiration. This very respectful attitude can clearly be felt all through the car. A good example is its automatic door which recognizes the driver’s self-sufficiency but can function very much like a valet.

The performance capability of the Vision G is evident on the ingenious treatment done on its exterior. Its modest cabin and the long hood, high-beltline give the impression of tension much like a slingshot that has been loaded.

Interior Design

Hyundai’s concept of respectful luxury is obvious in the interior of the Vision G which highlights both sense of calm and simplicity. The design of the interior highlights the fact that the driver should be the main focus.

Thus, the interior has a non-flashy and relaxing environment that is helped by the luxury given by the leather and warm natural wood. The underlying idea of respectful luxury flows into the interior, underscored by simplicity and a sense of calm.

The introspective design ensures that the driver is ensconced in a relaxing, non-glitzy environment, with effortless luxury provided by the natural, warm wood and leather.

According to Christopher Chapman, who is the Head of Hyundai Design Centre in North America, the Vision G not only looks dynamic but also appears to be in constant motion even when it is merely standing still.

It is this anticipation of possible action that shows the company’s confidence regarding the future direction of its luxury cars, Chapman adds proudly.

Furthermore, Hyundai says that its products have an emotional connection with the customers and the Vision G is designed in a way to ensure that this particular connection is present in a respectful way, concludes Chapman.

Press Release

HYUNDAI MOTOR’S VISION G COUPE CONCEPT PREVIEWS DESIGN EVOLUTION AND ADVANCED TECHNOLOGIES AT FRANKFURT MOTOR SHOW

Hyundai Motor presents the ‘Vision G’ Coupe Concept at the 2015 Frankfurt Motor Show, an evolution of its design language that will inspire a family of future premium products. The concept demonstrates Hyundai’s passion for performance and luxury, while also showcasing advanced connectivity and future control technologies.

“Vision G is the first high-end premium coupe by Hyundai Motor. Despite its bold and powerful styling, the concept is purposefully understated, creating a balance of opulence and elegance that will resonate with customers who seek style without pretention,” said Peter Schreyer, President and Chief Design Officer of Hyundai Motor Company. “Vision G represents a fresh interpretation of Hyundai Motor’s characteristic approach of balancing design and performance, expressed in a way that isn’t overburdened with glitz and stereotypical luxury cues.”

During the design process, a unique collaboration was made between Hyundai Motor creative teams in North America, Asia and Europe.The notion of ‘chivalry’ was a key inspiration to the design teams who made efforts to ensure the car would be noticed and respected, without being excessively exuberant. This respectful approach is evident throughout the car, for example, the automatic door acts like a valet, while recognising the self-sufficiency of the driver.

A sense of the car’s performance capabilities is created by clever treatment of the concept’s exterior. The long hood, high-beltline and understated cabin present an appearance of tension, like a loaded slingshot.

“Vision G appears dynamic and in constant motion even when standing still, this anticipation of action reflects the confidence we have in the future direction of luxury Hyundai Motor vehicles,” said Christopher Chapman, Head of Hyundai Design Centre in North America. “Making an emotional connection with our customers is of huge importance to Hyundai Motor, the design of Vision G makes this connection in a bold, respectful and premium way.”

The underlying idea of respectful luxury flows into the interior, underscored by simplicity and a sense of calm. The introspective design ensures the driver is ensconced in a relaxing, non-glitzy environment, with effortless luxury provided by the natural, warm wood and leather.

At the heart of Vision G is the award-winning 5.0-litre Tau V8 engine, producing 420 horsepower at 6,000 rpm and 383 lb. ft. of torque at 5,000 rpm. The Tau V8 engine family has been named in Ward’s prestigious Ten Best Engines list three times. With high-pressure direct injection for impressive power, low emissions and superb efficiency, this latest version of the Tau V8 benefits from an optimised intake runner, enhanced timing chain for reduced noise, vibration and harshness (NVH), a low-torque exhaust manifold, increased compression ratio and upgraded multiple-injection mapping. These enhancements combine to produce a flatter torque curve at lower rpm for even better driveability.

Vision G is also a reference point for the newest Hyundai Motor technologies, providing customers with maximum comfort and enjoyment while causing minimal distraction. The most notable features are the central control panel ‘Remote Wheel’ and curved display.

The ‘Remote Wheel’ is an ergonomically designed semi-sphere haptic touchpad installed in the centre console. It offers intuitive touch and gesture interaction and responds to a simple wave of the hand, minimising driver distraction.

Vision G is equipped with a curved display on its centre fascia, delivering information rich in detail. By removing all physical buttons, Vision G presents a simple and intuitive overall cabin ambience.

The driver’s preferred display content is freely interchangeable between cluster and centre fascia, helping them keep their eyes on the road. All of Hyundai Motor’s latest intelligent and safety functions – including Autonomous Driving System and Driver State Monitoring – are intuitively and thoroughly implemented within Vision G.

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