Success of Audi Nanuk Quattro at Frankfurt show owed to VW chairman

Article by Anita Panait, on September 23, 2013

Audi's Nanuk Quattro was definitely a head-turner at the recently finished Frankfurt Motor Show. Visitors and journalists at the show were seen taking a second look at the cross between a sports car and a sports utility vehicle. However, the Nanuk Quattro initially wasn’t meant to be part of Audi’s exhibit at the show so it came as a surprise that it became one of the event’s stars.

The two-seater Nanuk Quattro is a slightly reworked version of Italdesign's Parcour Concept that was unveiled by the Volkswagen-owned design house at the Geneva Auto Show in March 2013. Back then, the Parcour was under the Lamborghini badge. Although the Parcour was warmly received, people were not enthusiastic about it.

The Parcour was a potential display at the Concorso d'Eleganza at Villa d'Este, but organizers denied its presence. A person involved in the selection process disclosed that the reason for rebuffing the Parcour was because the vehicle was "honestly not good enough,” adding that they “didn't want to see it” at the concourse.

Months after at Frankfurt, the Parcour – now dubbed at Audi Nanuk Quattro – made Audi’s stand and became a star of the show. How? According to sources for Automotive News, the Parcour caught the eye of no less than the supervisory chairman of the Volkswagen Group, Ferdinand Piech. He eventually ordered that the Parcour be part of the Audi exhibition at the show.

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