Volkswagen will definitely be present at the 65th International Motor Show (IAA) in Frankfurt am Main, which is slated from September 12-22, 2013. The brand will occupy nearly 9,000 square meters of exhibition space in Hall 3.0. The German manufacturer is scheduled to usher the global debut of the e-Golf and the new Golf R, as well as another model at the Frankfurt Auto Show.
VW’s stand will feature themes like “Think Blue,” 4MOTION (four-wheel drive) and the WRC (World Rally Championship). However, the main theme of VW’s exhibition will be “Electrifying,” refers to e-mobility that the brand will showcase through products like the e-Golf, e-up! and XL1, as well as a number of exhibits and screen shows.
The theme also refers to the connection between car, man and technology, connectivity or Volkswagen’s approach to other future drivetrain technologies over and above e-mobility.
VW’s exhibition stand, which is in “cloud design,” will feature a main stage that boasts of a 61-square meter LED wall. The wall marks the entrance to the “Think Blue.” wall that brings visitors past VW models considered as economical due to their efficient powertrains or alternative drivetrain technologies.
Visitors could also take a look at the “Innovation Wall,” which provides them with information on sustainability, technologies and innovations. VW will also feature DJ sessions in an exclusively designed lounge area. The brand has also commission Dutch innovation design artist Anouk Wipprecht to create a fashion tech collection exclusively for the motor show.