Fully loaded Ford Fiesta will carry a premium price of more than $23000
By Andrew C., 30 Aug, 2010. 0 Comments
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Are you ready to pay premium prices for small cars? Ford Motor Co. seems to think so as it will charge more than $23,000 for a fully loaded Fiesta, a car that's smaller than the Focus. The market for small cars has long been dominated by budget shoppers. But Jim Farley, Ford's group vice president of global marketing, says that with this price, the model has already taken 1,000 orders. Farley explains that what Americans have shown the company is that if aspirational products are released, they will not only pay the base price but they will opt to go up as well.
The 2011 Fiesta, which goes on sale in summer, is priced from $13,995 including shipping for the four-door sedan. The base five-door Fiesta starts at $15,795 while the Focus starts at $16,535 including shipping. According further to Farley, upscale consumers seek fuel efficiency and high-tech gadgets. As an example, he cited that there are people in downtown Boston who want to trade in their Audi A4and still have Bluetooth and Sync technology, yet get a smaller car. And with Ford's small cars, they can do that.
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