2010 Volkswagen VI GTI launched via iPhone game

Article by Christian Andrei, on August 25, 2010

Volkswagen has figured out a novel way to connect with the savvy GTI consumer. For the first time ever, an automaker will use the App Store to launch a new vehicle -- in this case, the 2010 GTI.

Many automakers have used online games to promote their products but VW has decided that to capture the attention of its target customers, it will provide a free version of Firemint Real Racing game on the Apple iPhone and iPod touch.

In addition, six U.S. players will win a customized GTI MkVI with black 18-inch wheels and faux carbon-fiber interior trim.

Tim Ellis, VW's vice-president of marketing, said that due to the personalization of media and the challenges inherent with reaching constantly connected consumers, the company is bent on rethinking the way it launches vehicles.

He said that the GTI customer is a tech-savvy consumer who likes social networking, playing games and spending time on mobile devices - most often an iPhone.

He said that the Real Racing GTI App on the iPhone will enable it to connect with the consumer in a way that no 30-second spot ever could." While only U.S. players can win a car, the Real Racing GTI App can be downloaded free worldwide.

Topics: vw, vw golf gti, iphone

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Forza Horizon 3 has recently released the third car pack which contains seven cars. This add-on was developed by celebrated racing apparel company Alpinestars. With this pack, players will now...
by - November 11, 2016
Every serious gamer has probably anticipated Nintendo’s latest console after the “NX Project” rumours have spread throughout the gaming universe. Initially labelled as Nintendo NX, the code name was eventually...
by - October 22, 2016
The Electronic Entertainment Expo or popularly called “E3” is a place where gamers converge to get the newest as well as the latest updates on their favorite video games. It...
by - June 26, 2016
Tech geeks and gamers get their adrenaline fix without having to spend a fortune on their dream cars. Or even if they merely want to experience the coolest ride there...
by - May 11, 2016
The New Year has already passed, and it’s time for the January 2016 line up of games for the PlayStation Plus. This month, the PS Plus service is making available...
by - January 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries