McLaren P1 ride up for grabs at McLaren-Xbox Forza Motorsport 5 contest

Article by Anita Panait, on June 14, 2013

McLaren Automotive, in partnership with Xbox, has launched a contest in which the winner will be given an opportunity to take part in the 2013 Festival of Speed in Goodwood. The winner of the contest will have a chance to become a passenger in the McLaren P1 plug-in hybrid supercar that will be globally unveiled at the event.

This will certainly enable the winner to experience the famous Goodwood Hill course and become a part of the McLaren 50th anniversary celebrations. The contest, which is in collaboration with Microsoft Studios subsidiary Turn 10 Studios, follows the recent announcement of the Xbox One console which saw the revelation of the McLaren P1 as the cover star for the upcoming Forza Motorsport 5.

More details of the flagship motorsport title were disclosed earlier this week at E3, the annual video game conference and show in Los Angeles, by Dan Greenawalt, Creative Director for Turn 10 Studios.

The McLaren P1 is already in its final development stages, with deliveries expected to start later this year. Only 375 examples of the McLaren P1 will be produced. The plug-in hybrid supercar will be powered by a mid-mounted 3.8-litre twin-turbo V8 petrol engine paired with a 916PS electric motor. The global unveiling of the McLaren P1at the 2013 Festival of Speed is part of the brand 50th anniversary celebrations.

McLaren and Microsoft have launched what can be considered as game-changers in the form of the Forza Motorsport 5 and McLaren P1 on Xbox One. This was revealed by the Sales and Marketing Director of McLaren Automotive, Greg Levine, who added that this is indeed an exciting time for the two brands.

The two brands not only utilize cutting-edge technologies and share the same key values. McLaren and Microsoft also strive to practice innovation through the use of different groundbreaking technologies.

The McLaren P1 for example is the result of 50 years of expertise and race-winning technology and indeed fits perfectly as the “hero” of this newest addition to the highest-rated racing franchise for the last 10 years. The McLaren P1 was in its final stages of development and well ahead of the first deliveries in 2013.

However when production begins, it will be onsidered as a rare sight since only 375 units are being built. Only a lucky few will get the chance to experience the twin-turbo 3.8-liter V8 petrol and mid-mounted engine with an electric motor that can generate a total of 916 PS.

The worldwide dynamic debut of the McLaren P1 was done as part of the brand’s celebration of its 50th anniversary, making it a very unique opportunity for those who want to be part of the McLaren heritage.

Press Release

McLAREN AND FORZA MOTORSPORT 5 COLLABORATION WILL GIVE COMPETITION WINNER THE RIDE OF A LIFETIME

McLaren Automotive has teamed up with Xbox to offer one of the best seats of the summer at the 2013 Festival of Speed: the passenger seat of the McLaren P1™ while it makes its global dynamic debut at the world famous event.

One lucky competition winner will be given the chance to experience the famous Goodwood Hill course, and be part of the McLaren 50th anniversary celebrations as a passenger in the McLaren P1™. The competition is offered through a collaboration with Turn 10 Studios, a subsidiary of Microsoft Studios, and follows the recent announcement of the Xbox One console which saw the reveal of the McLaren P1™ as the cover star for the forthcoming Forza Motorsport® 5. Further details of the flagship motorsport title were then given at E3, the annual video game conference and show in Los Angeles earlier this week, by Dan Greenawalt, Creative Director for Turn 10 Studios.

Greg Levine, Sales and Marketing Director, McLaren Automotive explains: ‘This is an exciting time for both McLaren and Microsoft, with both brands launching true game-changers on to the market in the shape of the McLaren P1™ and Forza Motorsport® 5 on the Xbox One. We share key values, employ cutting-edge technologies and both strive to innovate through groundbreaking methods. The McLaren P1™ is the culmination of 50 years of race-winning technology and expertise, and is the perfect fit as the ‘hero’ for the latest edition of the highest-rated racing franchise of the past 10 years.’

The McLaren P1™ is currently in the final development stages, ahead of first deliveries later this year, and will be a rare sight when production begins, with only 375 examples being built. Few therefore will ever have the opportunity to experience the mid-mounted 3.8-litre twin-turbo V8 petrol engine and highly effective electric motor, which generate 916PS. The global dynamic debut of the car will form part of the brand’s 50th anniversary celebrations, making this a truly unique opportunity to be part of the heritage of McLaren.

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