‘Volvo - The Game’ makes its debut online

Article by Christian Andrei, on May 5, 2009

A new game was launched today called Volvo-The Game which will offer lots of excitement and challenges for racing enthusiasts. The game comes with all of Volvo's iconic racecars accumulated over time as well as the rising star Volvo S60 Concept. The new Volvo game was developed in partnership with SimBin Studios.

The downloadable game consists of two high-res tracks. Among the throng that are expected to play the game is Rober Dahlgren, the Swedish racing star, who has attained great success for the brand in the Swedish Touring Car Championship (STCC) since 2004.

Volvo C30 is his current racecar and like other professional race drivers, he utilizes virtual racing games to train when the racing season comes to a close.

The game, said Dahlgren, helps him to raise his level of concentration. The game includes six different cars which races on two precisely reproduced racing tracks.

According to the press release, the cars included in the game are: Volvo S60 Concept, the Volvo C30 and the preceding Volvo S60 which are both participating at the STCC, Volvo S40 which has won many times at the British Touring Car Championship (BTCC), and lastly, the Volvo 240 Turbo Group A.

The two reproduction tracks are the Swedish Gothenburg Eco Drive Arena in Goteborg and the Ukranian Chayka outside of Kiev. This is the only game that features the racing track of Ukraine.

Press Release

Volvo cars and SimBin join forces to release free racing game

The fresh and exiting Volvo S60 Concept headlines the car line up and will be accompanied by several well known Volvo race cars. The players will be able to hammer this variety of Volvo cars around two highly detailed and realistic tracks.

"Volvo - The Game gives us an opportunity to introduce the Volvo S60 Concept to a much wider target group. In an impassioned way and in an unusual environment we are able to expose the interior and exterior design of Volvo cars. As an extra bonus we also have the opportunity to show the players how we have worked in a focused way over the years to enhance and develop our Scandinavian design", says Michael Persson, Director Global Marketing Communication at Volvo Cars.

"To work with such a professional team as SimBins has been a real pleasure for us", he adds.

"When Volvo Cars asked us if we were able to develop a Volvo racing game for PC, suitable for a wide audience and including the new S60 Concept car, we picked up on the challenge straight away" says Henrik Roos, SimBin Studios CEO. "Especially since it was Volvo Cars located in Sweden that was asking. Two Swedish brands joining forces sounded like a perfect match to us",

As in all games developed by SimBin this game will deliver a great experience in sound and detail with a fun and challenging game as a cherry on the cake. The game comes with three difficulty levels to appeal to a broad audience, from new comer to the experienced gamer.

"Our development team has felt welcome in all areas of the Volvo company and Volvo staff has really taken on the project in a positive and professional way", says Magnus Ling, Executive Vice President, SimBin Studios.
As an extra feature "Volvo-The Game "includes leader boards that will be published on Volvo cars website with competitions and prices to be won when the game is released.

Topics: volvo

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