Geely will run Volvo as a separate entity
By Andrew C., 26 Aug, 2010. 0 Comments
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According to the latest reports, it appears that Chinese car manufacturer aiming to buy Volvo, will keep the Swedish car maker as a separate entity in order to protect its luxury image. Geely will conclude the $2 billion deal to buy Volvo before China's lunar new year holiday which begins on February 14. "We want to be careful not to damage the Volvo brand. We don't want the image of a luxury car made in a third world country. We want the image of a European luxury car, albeit owned by a Chinese owner." said Freeman Shen, Geely's vice president for international operations.
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