2010 Geneva Motor Show: Aston Martin Cygnet Concept

Article by Christian Andrei, on March 2, 2010

Aston Martin is taking the next step in transportation through the Cygnet Concept -- a luxury commuter car. The Cygnet Concept is expected to showcase the future of Aston Martin as it relates to design, innovation and technology giving customers more freedom without compromising the qualities that symbolize the company.

The manufacturer has consistently been giving customers enjoyment in driving with high quality craftsmanship and designs. While the company uses traditional values to the letter, it also promotes innovation. The Cygnet Concept is expected to bring what Aston Martin stands for to new market sectors.

Aston Martin CEO Dr. Ulrich Bez relates that with many of its customers preferring to have small cars for use in the city, it was time to bring Aston Martin to this market. As a premium commuter car, the Cygnet Concept is exactly what customers need.

Bez shares that Aston Martin will always be about sports cars and he makes assurances that this hasn’t waned with the Cygnet Concept but it allows for more freedom for customers especially in the context of urban driving.

The Cygnet Concept is a product of the collaboration of two companies who lead their respective fields and required engineering and intellectual partnership. The result of course is the Cygnet Concept which is an innovative solution that combines volume with automotive engineering. The company knows how important it is for customers to have an emotional connection with the different products that it releases.

This is the main reason why Aston Martin does not stop diversifying the product offerings or even incorporating innovations. The brand’s core strategy remains to be creating an emotional design and this is evidenced through the skill involved in making the interior, the distinctive Aston Martin silhouette, or even its V12 engine.

The high level of craftsmanship in the interior in evident in the Cygnet Concept as not only does it have a sophisticated detail design that is part of the Aston Martin, it is also exhibited through an advanced technological package. Clearly, the Cygnet Concept shows why Aston Martin continues to remain at the top when it comes to creating hand-crafted interiors.

Every sports car from Aston Martin, like this model, combines Alcantara, aluminum, and hand-stitched leather. Thus each Aston Martin car has a unique feel by bringing together different elements.

The Cygnet Concept can easily be driven through the city and is a very intelligent solution to driving in urban areas. By properly combining technology with the company’s personalization, the Cygnet Concept is indeed a step forward and deserves to be a part of Aston Martin’s luxury sports car line-up.

Press Release

Aston Martin Cygnet Concept

Aston Martin has developed a new luxury commuter concept; the ‘Cygnet' which will offer customers a distinctive, intelligent and exclusive solution for urban travel in style and luxury.

The concept will offer Aston Martin trademark design in a commuter car package based on the critically acclaimed Toyota iQ with a Euro NCAP 5-star safety package.

The ‘Cygnet' concept represents a creative, environmentally conscious solution, being small, yet with presence - and highly fuel efficient, now combined with the prestige of Aston Martin's luxury brand ownership.

Aston Martin, the world leader in exclusive niche engineering is collaborating on this concept with Toyota the world leader in volume, quality and reliability. Although vastly different in size, Toyota and Aston Martin share the philosophy of engineering excellence and innovation underlined by a strong passion for cars.

Aston Martin Chief Executive, Dr Ulrich Bez said: "Now is the right time for Aston Martin to take this first bold step to embark on this special project - made possible with the support of an organisation of Toyota's stature and capability and the intelligent design and perfect city car package of the iQ."

"Much work is still required, but I am confident that this project could become reality in the not too distant future. This concept - akin to an exclusive tender to a luxury yacht - will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market."

"The offering of a ‘Cygnet' with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level."

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