Gucci and Fiat have unveiled the 500 by Gucci at the Milan Fashion Week opening, a Fiat 500 special edition developed by Gucci Creative Director Frida Giannini in collaboration with Fiat Centro Stile, in commemoration of the 150th anniversary of Italy’s unification and the 90th anniversary of Gucci.
This partnership between two remarkable Italian brands signifies the perfect blend of craftsmanship and design. Aside from the Milan Fashion Week, the special edition vehicle will also be launched in a Gucci pop-up store within the Fiat stand at the Geneva International Auto show on March 3 to 13.
Giannini explained that the Fiat 500 was a revolutionary vehicle in the 1950s. Gucci, on the other hand, had a thing for travelling in style ever since Guccio Gucci founded it in 1921. Accordingly, Lapo Elkan was responsible for the collaboration idea and Giannini immediately noted it as a ‘perfect opportunity’ to promote a contemporary travel statement.
Inspired by a neo-classic black and white film, the 500-by Gucci comes in glossy black and white pearl glass finish. The two colors are highly complementary, boasting a bold appearance. The white with satin chrome detailing and ivory and black cabin help achieve a more sophisticated attitude.
Meanwhile, the exterior is also modified with custom rims for 195/45 R16 wheels. It is made more compelling by the retro design that complements the whole exterior. The hubcaps share the same color of the bodywork while the Gucci signature is placed at the hatchback and on the doorpost.
The model packed with 1.4 of 100 hp is integrated with Gucci green break calipers. Outlining the silhouette of the vehicle is the signature green-red-green stripe of Gucci, running along the perimeter and connecting the exterior to the interior. The seats, gear shift, carpets, key-cover, and seatbelts are also designed with the signature stripe.
The cabin is stylish and fully functional. Key features of the interior include the velvety-varnished radiobaord, chic embroidery, two-toned seats in Frau leather with Guccissima print, glossy and satin chromes, and a bunch of other exclusive materials. Elkann and Independent Ideas, his agency, are backing the global premiere and integrated branding campaign of the 500 by Gucci.
Elkann is delighted about being able to establish a partnership between Gucci and Fiat especially during a notable period in history, particularly for Italy. As an Italian, he said that he is honored to take part in such significant undertaking of bringing together two world-renown brands to work together on a special offering.