Today (Wednesday) is an important day for Kia as it revealed the first official drawings of the next generation model of the Kia Rio. What we see is that the new model will feature a brave design and a revolutionary new look, making this a huge step for this company.
Compared to the existing Rio model, you will notice that the next generation model is lower, longer and wider. Apparently, the brand’s target group of users for this car are energetic modern clients in the age range of 25 to 49.
Peter Schreyer, Chief Design Officer of the company, stated that he expects the new Rio to be elegant and sporty. A new entry to the B-segment, this model has a character line originating from the front wheel, lending the car a feeling that it is moving even when it isn’t.
When it comes to the interior, the next Kia Rio will offer some great features typically associated with bigger, more premium models. Soon-Nam Lee, the head of Kia Motors Corporation Overseas Marketing, said that the trend now is to downsize things, which is why the company opted for a B-segment car with a driver-centered cabin.
He also expressed confidence that its exciting new interior trim features will attract new customers. He pointed out that with this huge step forward in the company’s design, the next Kia Rio will be even more popular than the present model. The next generation Kia Rio will debut on Tuesday, March 1, 2011, at the Geneva International Motor Show.
The present model of Kia Rio will be hard to surpass as with more than 205,000 sold units, it was the brand’s third top-selling model in global markets in 2010. Kia Motors Corporation (www.kia.com) was established in Korea in 1944, making it the oldest maker of motor vehicles in Korea.
Kia operates as part of the Hyundai-Kia Automotive Group. The main objective of the company is to become one of the leading automotive companies in the world. Kia has a total of 13 assembly and manufacturing factories in 8 countries. The company covers 172 countries through its network of dealers and distributors and manages to sell over 2 million motor vehicles per year.
Today, Kia employs more than 42,000 people around the world. The company’s annual revenues total more than US$14.6 billion. The brand is an official FIFA partner and a major sponsor of the famous tennis tournament Australian Open.
Kia is also famous for its “The Power to Surprise” slogan, which reflects the desire of the company to always go beyond the expectations of its clients by offering constant innovations when it comes to their products.