2011 Geneva Motor Show Preview: Audi A3 Concept

Article by Christian Andrei, on February 20, 2011

As expected because 4WheelsNews team told you in this post, Audi revealed today the first sketches with the new A3 Concept which will make its debut in March, at the 2011 Geneva Motor Show.

Based on the successor to the Audi A3, the new concept car is a four-seater notchback sedan that offers a glimpse of the future expansion of the A3 family. As you can see from the photos, the new concept car carries the well-known single-frame grille with its tapered upper corners and headlights with the latest generation of LED technology.

The low, flowing roof dome and a coupe-like, low C pillar are among the defining features of the side view. The biggest surprise is under the hood, where the five-cylinder turbocharged engine (possibly the 2.5-liter found on the TT-RS) delivers an impressive output of 300 kW (408 hp).

The power is delivered to all four wheels through a seven-speed S tronic transmission and permanent all-wheel drive. The Audi A3 concept is 4.44 meters (14.57 feet) long, 1.84 meters (6.04 feet) wide and just 1.39 meters (4.56 feet) high.

The Audi A3 concept, a 4-seat notchback sedan, measures 4.44 m (14.57) in length, 1.84 m (6.04 ft) in width and 1.39 m (4.56 ft) in height -- dimensions that highlight its dynamic character. Sporty and elegant, its design language is very typical of Audi. It looks sculptured because of the single-frame incorporated into the front end. This frame is made from carbon-fiber-reinforced plastic or CFRP while the diagonally mounted 3-D aluminum louvers produce a visual effect that highlights the width of the showcar.

The headlights combine with the slanted upper corners of the frame to form a transition, marking the point where the highly emphasized engine hood lines begin. The headlights reveal the latest stage of evolution in LED technology, Audi’s revolutionary innovation.

They widen as they lengthen outward and they look as if they are floating on air because of the line below them. A full-length air intake on top of the front spoiler is also made of CFRP with a metal clasp frame. The spoiler has a splitter that increases the front wheels’ downforce.

Viewing it from the side, the A3 concept is easy to recognize at first glance as an Audi with its balanced proportions, firm, well-built surfaces and low roof dome with lines running into a C-pillar, resembling a flat coupé. The shoulder shifts gracefully into the tailgate.

Typical of Audi design, the greenhouse makes up one-third of the height whereas the remaining two-thirds are made up of sheet metal. Powerful fender flares suggest the engine’s power. Two noticeably detailed lines emphasize the flank: a dynamic line on top of the sills and an undercut tornado line underneath the window edge. The exterior mirrors, made from CFRP and aluminum rest on the top shoulder as in a sports car.

The door handles with brushed-aluminum clasps are recessed on a flush door. Once they are touched, they power-extend. The intelligent interchange between lines and surfaces characterize the A3 concept’s tail end.

The wide, flat sculptured taillights end in an inner point and the tailgate carries a stylish spoiler edge. The rear apron comes with a diffuser insert made from metal and CFRP, which in turn encloses two large exhaust tailpipes. The body weight remains low, thanks to the design methods, joining techniques as well as its ultra-modern components.

As an example, it has custom tailored blanks (panels with different thicknesses) in the floor area. Its engine hood, tailgate and doors are aluminum-made. Its very taut body provides it with outstanding vibrational comfort, accurate handling and low weight of 1,540 kg or 3,395.12 lb.

Press Release

Audi presents A3 concept in Geneva

  • Attractive concept car as a four-seater notchback sedan
  • Five-cylinder, 300 kW (408 hp) turbocharged engine with quattro drive
  • Based on the successor to the Audi A3


Audi will present an attractive technological concept car based on the coming generation of the Audi A3 at the 81st International Geneva Motor Show in early March 2011. The four-seater notchback sedan offers a glimpse of the future expansion of the A3 family.

The sporty yet elegant design of the Audi A3 concept integrates the single-frame grille with its tapered upper corners and headlights with the latest generation of LED technology. The low, flowing roof dome and a coupe-like, low C pillar are among the defining features of the side view.

The Audi A3 concept is 4.44 meters (14.57 feet) long, 1.84 meters (6.04 feet) wide and just 1.39 meters (4.56 feet) high. These proportions emphasize the dynamism of the car's appearance, as do the performance figures for the drive unit. The five-cylinder turbocharged engine has a power output of 300 kW (408 hp). It distributes its power to all four wheels through a seven-speed S tronic transmission and permanent all-wheel drive.

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