2011 Geneva Motor Show Preview: Jaguar XKR-S

Article by Christian Andrei, on February 23, 2011

To be launched during the Geneva Motor Show held on March 1, 2011, is Jaguar’s latest offering -- the XKR-S. The brand reveals that this model will display its belief of duality of purpose through a vehicle that offers GT luxury but also provides an excellent performance.

This is evident with the Jaguar XKR-S considering that its new design is driven mainly by aerodynamics, an improved suspension, and higher output due to the supercharged V8 engine.

Jaguar's new Global Brand Director Adrian Hallmark revealed that for the brand, the XKR-S is a model that is exciting and bold. With this model, Hallmark continued, the brand hopes to attract not just the loyal customers but also new Jaguar driving enthusiasts.

These are the people who prefer performance mixed with the class, luxury, and comfort that only the brand can offer, he added. The engine that powers the Jaguar XKR-S allows it to deliver maximum output of 550 hp and peak torque at 502 lb.-ft.

It allows for acceleration from 0 to 60 mph in merely 4.2 seconds with maximum speed at 186 mph (300 km/h). Additional details, video, and images will be released during press day at the auto show on March 1. Aside from launching its newest model, the brand will be commemorating during the Geneva Motor Show the E-Type’s 50th anniversary.

This will be the first of many celebrations that the brand will be having. The brand will also be a having a celebration at Geneva’s Restaurant Hotel du Parc des Eaux-Vives. This is the same venue where the first version of the E-Type was first shown 50 years ago by none other than the brand’s founder, Sir William Lyons.

During the 1961 release, the E-Type’s appeal even went beyond that of the automotive world. As a result of the high respect people have for the E-Type, given the purity of the line, the stance, and precise proportion, it is now part as a permanent collection at none other than the Museum of Modern Art located in New York City.

Even today, it is clear that many of the brand’s modern range continue to be influenced by the E-Type. These are models that offer an amazing mix of state-of-the-art technology, award-winning design, performance, and comfort.

According to Jaguar Design Director Ian Callum, it remains impossible to overstate the big impact of the E-Type. This is the same car, he continued, that symbolized and even captured the spirit of period it was introduced. The brand hopes to celebrate this achievement and is excited with the all-new sports cars to be shown in Geneva, Callum added.

Press Release

Jaguar To Launch XKR-S And Celebrate 50 Years Of E-Type In Geneva

Jaguar will launch the new Jaguar XKR-S at the Geneva Motor Show on March 1, 2011. With a higher output supercharged V8 engine, revised suspension, and a new aerodynamically-driven design, the Jaguar XKR-S expresses the company's long held duality of purpose: GT luxury with incredible performance.

"The XKR-S is a bold and exciting new model for Jaguar," said Adrian Hallmark, Jaguar's new Global Brand Director. "We expect to attract both loyal and new Jaguar driving enthusiasts who still want the comfort, opulence and class only a Jaguar can offer, combined with inspirational performance."

The Jaguar XKR-S produces 550 hp with 502 lb/ft of torque, offers a top speed of 186mph (300km/h), and can accelerate from 0-60mph in 4.2 seconds. Full details, images and video of the Jaguar XKR-S will be released at the Geneva Motor Show press day on March 1, 2011.

In addition to this debut, Jaguar will be marking the 50th anniversary of the E-Type with the first in a series of celebrations. Jaguar will be hosting an E-Type celebration at the Restaurant Hotel du Parc des Eaux-Vives in Geneva, where the original car was introduced by the marque's founder Sir William Lyons half a century ago.

When launched in 1961, the appeal of E-Type transcended the automotive world. So highly regarded were its' inherent rightness of proportion, stance, and purity of line, it was installed as an exhibit at the Museum of Modern Art in New York City. It remains in their permanent collection to this day.

The influence of the E-Type is still apparent in Jaguar's modern range - products that offer a peerless blend of performance, comfort, cutting-edge technology and award-winning design.

"It is impossible to overstate the impact the E-Type had," said Ian Callum, Jaguar Design Director. "Here was a car that encapsulated the spirit of the revolutionary era it came to symbolize. We're looking forward to celebrating achievement and looking forward with our all-new sports cars in Geneva."

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