2012 Geneva Motor Show: 2013 Ford Focus Electric promises to electrify Europe

Article by Christian Andrei, on March 6, 2012

Ford’s Focus Electric, the automaker’s first-ever all-electric passenger car, will be seen at the 2012 Geneva Motor Show. This model will start selling in the UK in 2013. The Ford Focus Electric is targeted to be driven for 100 miles on a single charge. However, charging takes only three to four hours when it’s connected to a proper charging facility and it is equipped with a 23kWh lithium-ion battery pack.

The hatchback Focus said that it comes with steering, handling and braking feel is shared with the more flexible, sporty, fuel-powered five-door model that was used as its basis.

Since the unit doesn’t have a petrol or diesel engine, it comes with a amazing aerodynamics that results to a quite and comfortable in-car experience. Starting with the Launch, the Focus Electric will come with Ford’s advanced voice control, device integration and connectivity interface, SYNC, with special features that show off the benefits of driving an electric vehicle in the most efficient way.

Odell said that the company offers a series of smart driver information technologies to emphasize their transportation needs. Ford Electric is the flagship of its new lineup of electric vehicles.

“We believe that experiencing the responsive performance and agility of the new Ford Focus Electric will add to the excitement customers are already feeling about this very viable and cost-effective car,” said Stephen Odell, Ford of Europe’s CEO and chairman. “The suite of smart driver information technologies will transform the way customers think about energy usage and their transportation needs,” added Odell.

For those who own the Ford Focus Electric, they will get to better manage a number of on-board, and even off-board, processes through the wide variety of driver information systems. Examples of these include the recharge process and the eco-friendliest route. The system even helps the owners monitor what the current charge of the battery is and even how to optimize the energy efficiency in order to get the best driving range possible.

Due to these different features, the Focus Electric is able to get ahead of the competition. It even gives those who own new electric vehicles all the information they need in order to be able to enjoy more what gas-free driving has in store. In designing the Focus Electric, engineers at Ford took inspiration from what is known as the “butterfly effect”. For those not familiar, this is a concept which states that a change, no matter how small, has the possibility to create a large effect.

Thus driving an electric vehicle may be a small matter but it can have a big impact. To be able to get this message across, there is a display screen that, after each trip, shows the total distance travels and the total energy consumed. It even shows how much was saved by using electricity instead of gasoline as well as the number of miles achieved as a result of regenerative braking.

One interesting technological feature in the Focus Electric is the cluster that makes use of blue butterflies to symbolize the extra range available beyond the charge point destination. The more butterflies there are present, the greater the range. This is actually not a new feature but it is similar to the SmartGauge that has the EcoGuide. Another example is how the brand’s very own driver connect technology, known as the MyFord Touch, has been carried out uniquely.

Since it was specifically developed for those who own electric vehicles, it comes with its own special way of showing the different vehicle information necessary like the distance to the charge point, expected range margin, comparable range budget, and the state of charge of the battery. With the MyView system, owners can get access to additional vehicle data like for example: What electrical demands can affect the driving range?

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