Stephen Odell, chairman and chief executive of Ford of Europe, remarked that the Tourneo Custom Concept would infuse a new spirit into the personal use segment. He added that Ford’s new range for Europe signals a new direction for the carmaker and would allow the carmaker to appeal to new customers in the market. He quipped that a wide range of business and leisure customers would appreciate the car-like attributes of the Tourneo Custom Concept, adding that the Geneva Motor Show is a fitting venue for its unveiling.
In terms of design, the Tourneo Custom Concept signals a new yet dramatic direction for the carmaker’s commercial vehicle range that would be unveiled later in 2012. Tourneo Custom Concept comes with streamlined looks, allowing it have the same dynamic character as Ford's Kinetic Design passenger cars.