Ford Motor Co.’s Tourneo Custom Concept will be displayed at the Geneva Motor Show, demonstrating the direction that the Ford Transit’s redesign will go. Many styling features of the Tourneo will be carried over to the light-duty Transit van, which will be offered in Europe and Asia. Ford spokesman Mike Levine said that the light- and heavy-duty Transit in Europe "look almost identical.”
Levine said that the styling between the one-ton, light-duty version and the two-ton, heavy-duty version would be “very different.” He added that both production models would be unveiled this year.
“A luxurious carlike interior" is featured on the front-wheel-drive Tourneo concept. Its seats are hand-stitched and are trimmed with leather. They also have cloth inserts. Levine claims that Ford won’t make the light-duty Transit available in the United States. Last year, Ford said that the redesigned heavy-duty Transit would be assembled and sold in the U.S. starting in 2013.
This will later replace the Ford E series. The two Transit models are developed on Ford's new global van platform, which is built for FWD and rear-wheel-drive applications. RWD will be available on the heavy-duty U.S. model.
“One look at the Tourneo Custom Concept is enough to tell you that it will inject an exciting new spirit into the personal use segment,” said Stephen Odell, chairman and CEO, Ford of Europe. "Our forthcoming new range gives us the opportunity to appeal to new customers with a fresh new direction, and we have seized that opportunity with both hands." “We are excited to present this significant new concept in Geneva. The Tourneo Custom’s car-like qualities will be appreciated by a broad range of business and leisure customers, and this is a fitting venue to present the vehicle for the first time.”