2012 Geneva Motor Show Preview: Q by Aston Martin

Article by Christian Andrei, on March 5, 2012

If you like Aston Martin’s color themes and materials so much that you want to extend it to your house, yacht, bicycle, then you’d be glad to know that Q by Aston Martin is now here. This service brings the company into a new personalization era by going beyond the usual range of paint, leather and trim finishes. Customers are able to improve and personalize their Aston Martin with the utmost attention to detail.

The service is made possible with the coming together of Aston Martin's designer and the company's engineers, as well as the help of very experienced craftspeople. It offers both interior and exterior styling. The company modified its approach to engineering to become fast, flexible and modular with the aid of Aston Martin's unique VH (Vertical Horizontal) Architecture, which forms the backbone of its sports cars.

Because of Q by Aston Martin, customers can now more easily commission the design and manufacture of their cars. The wide range of possibilities include matching the color of their Aston Martin to a Brompton bicycle, working with an architect for the design of the customer’s house, and using Aston Martin’s color themes on a yacht’s interior.

All the Virage and Cygnet models shown at Geneva were improved and personalized to get unique color and trim finishes. Q by Aston Martin made sure that each car would be a one-off car to showcase what it’s capable of. The Virage was given a bespoke Mariana Blue satin paint finish with an interior that gets blue carbon fibre, saddle leather floor mats, and stunning yellow detailing.

It also gets some exclusive concept components such as a header mounted track-day HD video camera, luggage rack and striking forged, diamond turned wheel. The team has developed all of these features to demonstrate the service’s scope and to indicate just how extensive the customers can be with their requests.

Aston Martin's Tailor-Fit city car benefits from the bespoke service on the Cherry Tree Cygnet, which is finished in Cherry Tree raspberry paint with a kestrel tan interior. The Cygnet comes with specially developed photographic leather headlining and a tailor-made color-matched three-piece luggage set. There’s also unique brogue leather detailing on the seats and a color-matched Brompton bicycle for additional maneuverability in the city.

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