Seat is presenting a close-to-production study at the 2012 Geneva Salon as part of the next phase of its product offensive. The Toledo Concept integrates the proportions of a sporty, coupé-like design and a classic saloon vehicle. This next-generation Toledo is a brilliant combination of remarkable design quality, rational usability, and emotion, as is instantly noticeable from the Geneva study.
The vehicle's styling language is a further development of the established, distinct SEAT design, which comes in a solid and powerful stance, and precisely executed and clear lines and surfaces. It also features the new headlamp form, which is a signature of the new design DNA of Seat.
The Toledo Concept comes in a stunning design that does not sacrifice convenience. Despite its compact, saloon-like form, it provides the usability and spaciousness of a five-door hatchback. Seat has previously presented its new design language at the past motor shows in Europe with the highly praised IBX, IBL and IBE concept vehicles.
At the Geneva Salon, the Toledo Concept demonstrates the automaker's ongoing journey for the design language to a series-production automobile. The new Toledo is 4.48 meters long, and seats five people. It also has a luggage compartment of at least 500 liters, a folding back bench and a huge back hatch. This means that the next-generation Toledo is able to perfectly combine the comparable functionality of an estate vehicle and the coupé-like stance.
SEAT President James Muir commented that the Toledo Concept exemplifies the company's idea of the "perfect mid-range" vehicle and is an "excellent" integration of "emotional design, top-level usability and dynamic driving characteristics."
He further stated that the subsequent production model will "write a whole new success story" with its "excellent" standard of quality, its "exceptional" value for the money and its unambiguous Seat identity. He also disclosed that the new Toledo establishes the next phase of the company's growth strategy and model offensive, following the new Ibiza and Mii family.