2012 Geneva Motor Show: SsangYong launches XIV-2 Concept

Article by Anita Panait, on March 6, 2012

Sport utility vehicle specialist SsangYong Motor Co. has launched its latest vehicle, the premium convertible crossover utility vehicle (CUV) XIV-2 at the 82nd Geneva Motor Show. The CUV, whose moniker XIV-2 means eXciting User Interface Vehicle 2, is an offshoot of the first concept, XIV-1,  shown at the IAA in Frankfurt in September 2011.

 Since the first concept, SsangYong made sure of its evolution into a vehicle that offers “a special experience with fun.” To make that happen, SsangYong fitted an advanced convertible roof that allows driver and passengers to experience having ‘wind in the hair’ while on the move. SsangYong built the XIV-2 based from its design philosophy of ‘Robust Aesthetics Realisation,’ differentiating it from the older concept design by implementing progressive styling cues.

The XIV-2’s design seamlessly combines the aesthetics of an SUV with the benefits of a B segment car. The XIV-2 undertakes the dynamic shape of a coupé while retaining the appeal of an active, urban model. The SsangYong XIV-2 is endowed with carbon fibre trim that gives it a lightweight feel and an aerodynamic shape that attracts active young drivers.

The XIV-2 concept features a fabric roof that could be opened with ease using a one-touch automatic operating system to provide. The concept car’s interior is blessed with the refined simple design inherited from the XIV-1.  The dials are highlighted with the red color to emphasize the company’s dynamics.

"XIV-2’s cabin controls are integrated into one central system and managed using a centre console mounted screen. Smart and mobile devices use an Auto User Interface to provide passengers with a moving communication space. Maximum space is assured for occupants thanks to four independent bucket seats creating a comfortable and luxurious environment, and the car’s colour palette works in harmony with specialist materials and finishes including aluminium and carbon fibre." said the press release.

Exterior Design

SsangYong follows the design philosophy known as the Robust Aesthetics Realisation. The goal of this principle is to have vehicles that offer a fun-to-drive quality made possible through a progressive yet experimental design. Thus while the design of the XIV-1 was indeed excellent, the brand hopes to move the XIV-2 by implementing styling cues that are more progressive.

This new model follows the same dynamic shape as that of the coupé but with the appeal of an urban model. Through the XIV-2, SsangYong hopes to show customers that they can have a vehicle that offers the benefits present in a model from the B segment while having the visual appeal of an SUV. Thus, the profile shows the use of confident lines.

And with its strong themes, it gets a rather dynamic silhouette. The use of a carbon fiber trim ensures that the model is lightweight and agile. Meanwhile the fact that it has an aerodynamic form will clearly attract many young drivers. One feature of the XIV-2 that customers are sure to love is the fabric roof. Through an automatic operating system, all it needs is a single touch and occupants get to enjoy an open air ride.

The dynamic design on the exterior continues to be seen on the interior. It even has the same simplicity that was first seen on the XIV-1. By using red highlights for its dials, the focus is placed on the dynamics the brand is now known for. Indeed, the cabin has been styled in a way as to enhance the driving pleasure. With the controls of the cabin being integrated into a single central system, this ensures easy operation especially as it can be managed through a screen mounted on the center console.

For occupants who want to be always connected even when on the move, they can use mobile devices and smart phones through the Auto User Interface. Space is never an issue given the four bucket seats, all independent of each other.

This gives the interior a luxurious feel and delivers comfort. In addition, the colors chosen matches well with the finishes and materials, and this includes the carbon fiber and aluminum. While the XIV-2 does have the brand’s design principle, SsangYong reveals that this same philosophy will be present in all future concept models.

Press Release

SsangYong XIV-2 Concept

SsangYong Motor Company is gaining a reputation in Europe for creative, futuristic and advanced designs, and at the 2012 Geneva Motor Show the 4x4 specialist will unveil its next groundbreaking concept.

Making its world debut at the 2012 Geneva Motor Show, the XIV-2 is a premium convertible CUV (crossover utility vehicle), and follows in the tracks of SsangYong XIV-1 Concept, first shown at the IAA in Frankfurt, September 2011.

Evolving the idea behind the first generation concept, SsangYong XIV-2 (eXciting User Interface Vehicle 2) has been developed into a vehicle that offers 'a special experience with fun'. Central to that fun element is an advanced convertible roof to give driver and passengers a rich 'wind in the hair' experience whether travelling on or off road.

XIV-2 is SsangYong's strategic global model, and has harnessed every element of the company's design and engineering expertise from its inception. B segment in size, this CUV retains at its core a dynamic, robust SUV and has been tailored through global design clinics to appeal to young drivers in their twenties.

Environmental considerations are also at the heart of SsangYong XIV-2's design, and the car will be equipped with various highly fuel efficient, low CO2 technologies including:

Euro VI compliant 1.6 petrol and diesel engines
Efficient six speed manual or automatic transmission
Idle Stop and Go (ISG)

Representing a strategic milestone for SsangYong, XIV-2 will be launched in various body styles including 5 door, 3 door, coupé and an extended body version.

Styling Concept

Embodying SsangYong's design philosophy of 'Robust Aesthetics Realisation', XIV-2 moves forward from the previous XIV-1 design with progressive styling cues. Showing how drivers can enjoy the aesthetics of an SUV along with the benefits of a B segment car, XIV-2's design combines the appeal of an active, urban model with the dynamic shape of a coupé.

In profile, the body blends fast, confident lines with strong themes creating a dynamic silhouette. Carbon fibre trim gives a sense of the SsangYong's nimble, lightweight feel while the aerodynamic shape will appeal to active young drivers.

SsangYong XIV-2 features a fabric roof with a one-touch automatic operating system to provide open air driving enjoyment with ease.

Inside, the concept's design continues the dynamic design with refined simplicity carried over from the XIV-1. Red colour highlights on the dials emphasise the SsangYong's dynamics, with every part of the cabin styled to enhance driving pleasure.

SsangYong XIV-2's cabin controls are integrated into one central system and managed using a centre console mounted screen. Smart and mobile devices use an Auto User Interface to provide passengers with a moving communication space. Maximum space is assured for occupants thanks to four independent bucket seats creating a comfortable and luxurious environment, and the car's colour palette works in harmony with specialist materials and finishes including aluminium and carbon fibre.

SsangYong's design philosophy focuses on conveying 'driving fun' through its experimental and progressive design spirit. Just as XIV-2 reflects SsangYong's design principle now, the same ethos will be displayed in all future concept vehicles.

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