Infiniti has unveiled the first premium model that bears the new Infiniti Q naming structure – the Q50. It is regarded as the premium carmaker’s most significant vehicle yet for the European market, developed and built to take on the premium D-segment ruled by the BMW 3-series and Audi A4.
Interestingly, the new Infiniti takes pride on its low and wide proportions as well as athletic, flowing form. Featuring new human-eye-like headlights and distinctive ‘double arch' grille, the first Infiniti Q model braces to compete with its fiercest rivals. The premium model boasts of design features inspired by Infiniti's trilogy of concept cars -- Essence, Etherea and Emerg-e.
These design features well complement a roomy interior uncommon in models within the D-segment. For faster steering response and greater precision, Infiniti is offering a new technology -- Direct Adaptive Steering.
This world-pioneering technology also allows for easy configuration for both steering effort and gearing, thereby ensuring that steering response matches the driver’s driving style and type of road. Direct Adaptive Steering is governed by three separate control units and works in parallel with the mechanical steering linkage for extreme reliability in all conditions.
Further boosting the Q50’s premium image is its use of what is considered as the world's most advanced lane departure prevention technology -- Active Lane Control. A new part of Infiniti's Safety Shield technology, Active Lane Control uses the steering rather than the brakes to make the vehicle stay between the lane markings on the road, thereby rendering driving less tiring on long journeys.
This technology makes it seems that the vehicle is being "magnetized to within its lane." Infiniti developed both Direct Adaptive Steering and Active Lane Control to impeccably and discreetly support the driver instead of isolating them.
The Infiniti Q50 likewise offers maximum customization and ease of use. In fact, its i-Key feature can store up to 96 vehicle parameters up to four different drivers -- making the premium Q50 one of the most configurable cars in the class. Likewise, the Q50 also makes drivers feel that "my car knows me."
The Q50 also marks the debut of the brand’s next-generation communications technology -- Infiniti InTouch, which features dual touch-screens, a de-cluttered control layout, and an intuitive operation of all functions, features and custom apps.