2013 Geneva Motor Show: Mitsubishi previews the Concept GR-HEV

Article by Anita Panait, on February 14, 2013

Mitsubishi Motors’ all-new Outlander PHEV marks the success of being able to apply electric vehicle technology in bigger running machines. Indeed, Mitsubishi Motors was able to perfectly match plug-in hybrid electric vehicle technology to long-haul D-Segment crossovers. But the Japanese carmaker’s efforts to apply electric vehicle technology to larger, tougher and sportier vehicles do not end with the Outlander PHEV.

As a matter of fact, Mitsubishi Motors is developing ways to apply hybrid electric vehicle (HEV) technology to a one-tonne pickup truck. The carmaker proves that it is meeting the challenge by unveiling the Concept GR-HEV – a 4WD Sport Utility HEV Truck designed for people who want to experience both work and leisure and be developed enough to take on either mature or emerging markets.

With the creation of a next “Dual Design” vehicle, Mitsubishi Motors is introducing an exclusive HEV solution, which features a Clean Diesel engine and electric motors. HEV is simpler and more affordable than either EV or PHEV, and is also regarded as best suited to the heavy-duty daily requirements of pickup truck users.

Concept GR-HEV employs Mitsubishi’s full-time 4WD technology, which features a Super All Wheel Control (S-AWC) integrated vehicle dynamics control system driveline that could provide high stability traction and driving performance under all road conditions. Concept GR-HEV was developed with aims to record carbon dioxide emissions of below 149 g/km, which is far better than the segment average.

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